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Product Design

Rational S/S 2017

Driven by advancements in production and industry, Rational looks to a new language of minimalism underlined by a soft approach to utility. We look back to our A/W 14-15 direction, Composed, to create a pared-back aesthetic that brings comfort to functionality.

Rational offers simplicity and practicality, bringing timeless designs to overwhelmed consumers seeking quiet stillness in an increasingly complex and fast-moving world.

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Published:
7 Aug 2015
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