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Retail
Published: 11 Jan 2016

CES: ModiFace Updates AR Beauty Makeover Tool

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ModiFace HD Mirror

US virtual technologist ModiFace has unveiled an augmented reality mirror at this year's CES (Consumer Electronics Show) in Las Vegas. The touchscreen mirror simulates the effects of make-up, skincare, teeth whitening and anti-ageing products in high definition for a more realistic try-before-you-buy shopping experience.

An updated version of its 2014 concept (see Bespoke Beauty: New Retail Strategies), the mirror uses advanced tracking technology to capture consumers' facial features in 3D in real-time – allowing them to virtually try on cosmetics by selecting shades from a sidebar menu, or simply changing their facial expression. For example, they can change their lipstick just by puckering their mouth, or try a different eyeshadow by raising their brows. For more on gesture-controlled options, see our report Subtle In-Store Tech.

The mirror can also stream live video tutorials, allowing users to follow step-by-step make-up tips – potentially allowing brands to broadcast from the shop floor itself. For more on how digital tutorials boost engagement, see Tech, Inspire, Play: Sephora's Edutainment Flagship and Youtube's Beauty Advocates.

The technology is immediately available for retailers to use in-store as well as on mobile apps. Brands already signed up to collaborate on the project include French beauty giant L'Oreal, Irish pharmaceutical company Allergan, and US beauty brand Jane Iredale.

For more on key strategies for beauty brands, including the most sensitive ways to deploy technology, see Teen-Targeted Beauty: Retail and Rethinking Beauty: Digital.

Look out for our full coverage of CES, publishing on January 19.

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