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Product Design
Published: 24 Feb 2017

Story Clock: Visualising the Passing of Time

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Story: The Levitating Timepiece

Swedish creative studio Flyte has expanded its product family of floating light bulbs and planters with Story, a clock that conceptualises time through levitation. The design uses a magnetic field to support a rotating chrome ball, allowing it to hover in mid-air as if by magic.

The timepiece features a plain round ash or walnut wood base without digits or hands. Instead, the levitating chrome ball orbits the base, providing an abstracted expression of the passing of time – although the exact time and date can also be displayed on an integrated LED matrix panel.

An accompanying app offers three modes: journey, clock and timer. For example, the poetic journey mode can be used to visualise the countdown to a baby’s birth, by transforming one cycle of the ball into a nine-month period. In clock mode, one rotation represents an hour. With timer mode, daily rituals such as cooking times are tracked with the orbiting ball.

Suitable to be hung on a wall or placed on a table, the base has a backlit display that enables extra features, such as mimicking lunar phases or indicating real-time temperature changes.

We anticipate the arrival of more innovative products like Story, which serve to highlight meaningful experiences. On this note, see Design as Talisman in our Look Ahead 2017.

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