We use cookies to maximise your experience on our website by continuing to use the website without changing your cookie settings, we assume that you consent to our use of cookies on this device. You can change your cookie settings at any time but if you do, you may lose some functionality on our website. You can find out more by following this link. Close
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics view all
reports		 events
calendar		 blog about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Consumer Lifestyle

Sharing Society

In recent years, the world has seen a profound shift in consumer consciousness – one in which access to goods and services is becoming more important than ownership. As a result, people are increasingly choosing to borrow or share products rather than purchase them outright. Stylus explores the rise of this phenomenon and its future implications for businesses of all kinds.

Share:
Updated:
13 Aug 2012
DOWNLOAD PDF
RELATED REPORTS
Future Living: The Shared Home
Future Living: The Shared Home Future Living: The Shared Home Working in collaboration with Airbnb, Japanese architect Go Hasegawa has created Yoshino Sugi No Le (the Yoshino cedar house).
Consumer Lifestyle
Consumer Attitudes
27 Jun 2016
The Freebird Club: Home Sharing for Seniors
The Freebird Club: Home Sharing for Seniors Home Sharing for Seniors The Freebird Club, an Airbnb-style home-sharing site for seniors, is set to launch in the UK and Ireland this month.
Consumer Lifestyle
Demographics
01 Jun 2016
Phone Booths Become Micro-Offices
Phone Booths Become Micro-Offices Phone Booths Become Micro-Offices Phone booths across London, Leeds and Edinburgh will be transformed into micro-offices from summer 2016.
Consumer Lifestyle
Consumer Attitudes
26 May 2016
New-Gen Home Improvement Part 2: Urbanisation & Female Focus
New-Gen Home Improvement Part 2: Urbanisation & Female Focus Redefining DIY: Part 2 Core lifestyle shifts, underscored by a groundswell in city living, decreased home ownership and a rising female power base, are providing valuable new opportunities for the home improvement retail sector. From downsized urban stores to female-focused workshops and tool rental libraries, we spotlight the key strategies.
Retail
Store Concepts
21 Apr 2016
New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me
New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me Redefining DIY: Part 1 Changing attitudes towards home improvement – particularly the boomer-led shift from DIY to Do-It-For-Me, and the millennial appetite for rentals and co-steered conceptualisation – are spurring savvy new retail strategies. From skills clinics to tool libraries and a major outsourcing opportunity, we spotlight the most relevant tactics. 
Retail
Store Concepts
21 Apr 2016
VIEW ALL Reports
Entry-Level Luxe: Rent the Runway Adds Subscription Service
Entry-Level Luxe: Rent the Runway Adds Subscription Service Rent the Runway’s Subscription Mode US fashion hire site Rent the Runway (RTR) has launched a subscription service called Unlimited that grants access to three premium pieces at any given time for a flat monthly fee. The move taps into the growing rental economy – 35% of 25- to 34-year-olds in the UK and US are highly responsive to renting (Westfield, 2016).
Retail
Digital Commerce
18 Apr 2016
New Collectives
New Collectives New Collectives As consumers prioritise more fluid ways of living, new collectives that promote human connection and serendipitous encounters are coming to the fore – from hacker houses and co-living communities, to collective retreats and co-creation platforms.
Consumer Lifestyle
Consumer Attitudes
11 Jan 2016
Millennial Travel Habits
Millennial Travel Habits Millennial Travel Habits Millennial travellers are super-social, budget-conscious and love sharing resources, according to a new survey on their travel habits from US-based online travel agent Hipmunk.
Consumer Lifestyle
Demographics
10 Apr 2015
DLD 2015: Future Consumers
DLD 2015: Future Consumers DLD 2015: Future Consumers At this year's Digital Life Design (DLD) Conference, leading entrepreneurs explored how food, finance, transport and work are evolving in response to shifts in consumer behaviour.
Consumer Lifestyle
DLD 2015
02 Feb 2015
Urban Transport Revs Up
Urban Transport Revs Up Urban Transport Revs Up Flexible transport services – from car-sharing schemes that provide "spontaneity on wheels", to pop-up bus routes and next-gen "rideables" – are the future of urban mobility.
Consumer Lifestyle
Transport
26 Jan 2015
Ericsson: Always-On Consumers
Ericsson: Always-On Consumers Ericsson: Always-On Consumers Fuelled by the smartphone revolution, consumers are becoming increasingly keen to engage with the 'Internet of Things' via their mobile devices, according to a new report by Swedish communications giant Ericsson.
Consumer Lifestyle
Consumer Attitudes
07 Jan 2015
Foresight & Trends 2014
Foresight & Trends 2014 Foresight & Trends 2014 The Foresight & Trends conference in Los Angeles (November 11-13) brought together innovation, strategy and insights leaders from markets as diverse as automotive, food, beauty and hospitality.
Consumer Lifestyle
Consumer Attitudes
01 Dec 2014
Audi Launches Car-Sharing Project
Audi Launches Car-Sharing Project Audi Launches Car-Sharing Project German carmaker Audi has partnered with Swedish-German design firm Kram/Weisshaar to develop a "micro-sharing" initiative for drivers in Stockholm, Sweden.
Consumer Lifestyle
Transport
17 Nov 2014
Reimagining Cities: Sharing Apps
Reimagining Cities: Sharing Apps Reimagining Cities: Sharing Apps Peerby is a new local-lending app that enables users to share everyday household items – such as a tent or tennis racket – in an attempt to create "sharing cities". The app, developed by a Dutch start-up of the same name, won the $5,000 award for best urban app at the 2014 New Cities Summit held last month in Texas, US.
Consumer Lifestyle
Community & Education
30 Jun 2014
Future Lifestyles: London Technology Week 2014
Future Lifestyles: London Technology Week 2014 Future Lifestyles London's inaugural Technology Week revealed fresh insights into future consumer lifestyles, covering how people will consume mobile content, question values in the workplace and, ultimately, reshape economies.
Consumer Lifestyle
Consumer Attitudes
27 Jun 2014
Friendsurance
Friendsurance Friendsurance Friendsurance is a German peer-to-peer insurance company that lets customers connect online to create their own insurance pool. Small claims are then paid out of this pool – if the amount claimed doesn't exceed the amount in the pool, then the spare money is returned to customers.
Consumer Lifestyle
Community & Education
16 Jun 2014
Airbnb Trials Group Dining
Airbnb Trials Group Dining Airbnb Trials Group Dining US peer-to-peer travel website Airbnb is launching a new concept that allows users to host group dinners in their homes.
Food, Beverage & Hospitality
Hospitality & Service
11 Jun 2014
Product Design + Innovation 2014
Product Design + Innovation 2014 Product Design + Innovation 2014 Bringing together a whole host of industry experts, key themes at London’s Product Design + Innovation conference (May 22-23) included the need for cohesive product and service solutions, the importance of material-led design, and how to design wearables for a fashion-conscious market. 
Product Design
Business & Industry
03 Jun 2014
The Purpose Economy
The Purpose Economy The Purpose Economy Aaron Hurst, founder of the Taproot Foundation and author of new book The Purpose Economy, tells Stylus about the growing importance of purpose – especially to millennials – and exciting opportunities for brands to engage consumer-creators.
Consumer Lifestyle
Business & Industry
02 Jun 2014
Rebranding Budget
Rebranding Budget Rebranding Budget A climate of economic austerity has fuelled responsive retail and dining models that champion affordability, quality and reduction of food waste. In response, supermarkets are retailing expired goods, while discounters target foodies with 'cosmetically challenged' produce and meal-sharing platforms.
Food, Beverage & Hospitality
The Austerity Opportunity
06 Feb 2014
CES 2014: Home Electronics
CES 2014: Home Electronics CES 2014: Home Electronics The Internet of Things is often a big talking point at the International CES, but this year marked the first time manufacturers showed integrated, universal and even chatty systems for the connected home.
Consumer Lifestyle
International CES 2014
21 Jan 2014
Friendshippr: Crowdsourced Courier Service
Friendshippr: Crowdsourced Courier Service Friendshippr Friendshippr is a new mobile app that turns Facebook friends into a personal courier network by matching the shipping requests of users, based on the current location and upcoming travel plans of online friends.
Consumer Lifestyle
Community & Education
16 Dec 2013
Intelligence Squared: Smarter Mobility
Intelligence Squared: Smarter Mobility Smarter Mobility “Smarter mobility” – from car-sharing marketplaces to data-sharing autonomous cars – was the focus of an event held by UK-based debate organiser Intelligence Squared and supported by Shell last week (November 4).
Consumer Lifestyle
Transport
14 Nov 2013
Rise of the ‘Panks’: World Travel Market 2013
Rise of the ‘Panks’: World Travel Market 2013 Rise of the ‘Panks’ Panks – Professional Aunts with No Kids – represent a new consumer group that hit the spotlight at the annual World Travel Market, held in London this week. Panks are women who have a close relationship with the children of friends or relatives and are happy to holiday with them.
Consumer Lifestyle
Demographics
07 Nov 2013
Design Does Good: Yves Behar
Design Does Good: Yves Behar Design Does Good: Yves Behar
San Francisco design studio Fuseproject has a reputation for technology-driven, human-first and sustainably minded design. Founder Yves Behar defines the approach and discusses what fascinates him about the future of design.
Product Design
Product Innovation
11 Oct 2013
Victor Papanek
Victor Papanek Victor Papanek Design pioneer and educator Victor Papanek advocated socially and environmentally responsible design. We explore how his philosophy of putting people at the centre of a design solution continues to be hugely influential to designers today. 
Product Design
Insight & Innovation
09 Sep 2013
Paper Pulp Helmet
Paper Pulp Helmet Paper Pulp Helmet Created by a trio of students at London’s Royal College of Art, the Paper Pulp Helmet is designed to be a low-cost recyclable bike helmet for the London Bike Hire Scheme. Costing less than £1 each to produce, the helmets are made from the free daily newspapers that are discarded throughout the city. 
Product Design
Product Innovation
19 Aug 2013
Vanmoof 10: The Intelligent Commuter Bike
Vanmoof 10: The Intelligent Commuter Bike Vanmoof 10: The Intelligent Commute Dutch manufacturer Vanmoof has introduced an electric bike aimed at city commuters.
Product Design
Transport
17 Jun 2013
Little Free Libraries, New York
Little Free Libraries, New York Little Free Libraries, New York The Little Free Libraries movement has reached New York, thanks to a project from the PEN World Voices Festival and the Architectural League of New York, which challenged the city’s designers to create a host of new book shelters.
Consumer Lifestyle
Community & Education
05 Jun 2013
Outrospective Thinking
Outrospective Thinking Outrospective Thinking Outrospective thinking – the act of considering the motivations, needs and problems of individuals and communities beyond oneself – is spurring consumers to bring about positive social change. 
Trend Reports
Redefine
31 May 2013
Renting Fashion: Mud Jeans Denim Rental, Holland
Renting Fashion: Mud Jeans Denim Rental, Holland Mud Jeans Rent Denim Dutch casual fashion retailer Mud Jeans – helmed by Dutch entrepreneur Bert Van Son – has launched a new initiative dubbed “Lease-a-Jean”: an unusual clothing rental service, run from both its e-tail site and in selected Netherlands stores.
Retail
Advertising & Branding
27 Mar 2013
Print & Details
Print & Details Print & Details Merging traditional and digital techniques to create future-focused print and detail directions, Solstice is inspired by the signs and symbols of ancient wisdom, combined with modern technology.

Stylus highlights six key print and detail directions that will influence the Autumn 2014 Solstice womenswear concept: Mystical, Digital Interference, Natural Elements, Missing Pieces, Reflected Surfaces and Illusional Blocking.
Fashion
Solstice A/W 14-15 Womenswear
21 Mar 2013
Icons & Muses
Icons & Muses Icons & Muses Stylus profiles four women who embody the multicultural, diverse spirit of the Solstice concept. Artist Mariko Mori and musician Fatima Al Qadiri explore ideas around identity, vitality and reality in their respective disciplines. Film director Alma Har'el creates dreamlike, retro-inspired music videos and films, while fashion editor and stylist Julia Sarr Jamois is inspired by an eclectic mix of youth, pop and multicultural references.
Fashion
Solstice A/W 14-15 Womenswear
21 Mar 2013
Colour & Materials
Colour & Materials Colour & Materials A cheerful palette of mid tones and brights sees a strong focus on pink, ranging from Bright Pink, to Madder Pink through to Pale Carmine. Tones of Digital and Crystal Blue are contrasted with Indian Yellow and Rust, while Soft Violet adds subtlety to the palette. Metallics and lustre continue to be important.
Fashion
Solstice A/W 14-15 Womenswear
21 Mar 2013
Solstice A/W 14-15: Cosmetic Styling
Solstice A/W 14-15: Cosmetic Styling Solstice A/W 14-15: Cosmetic Stylin Solstice cosmetic styling takes on an otherworldly, futuristic mood that challenges our perception of beauty and perfection. Minimal make-up and sculptural hair styling is contrasted with bold colour applications and shimmering finishes.
Beauty
Solstice A/W 14-15 Womenswear
21 Mar 2013
Styling
Styling Styling The styling direction for the Solstice womenswear concept incorporates future-focused influences with a new-age sensibility. A contemporary take on minimalism is calm and quiet, with considered detailing.

Stylus highlights the four influential styling directions for this Autumn 2014 womenswear concept: New Age, Retro Future, Modern Traveller and Contemporary Sculpture.
Fashion
Solstice A/W 14-15 Womenswear
21 Mar 2013
Solstice A/W 14-15 Womenswear
Solstice A/W 14-15 Womenswear Solstice A/W 14-15 Womenswear As consumers become more and more immersed in technology, they look for meaning and authenticity in an increasingly material world. Solstice looks to spiritualism for inspiration and fuses science and technology with traditional practices to create harmony in a modern world.
Fashion
Solstice A/W 14-15 Womenswear
21 Mar 2013
Casserole Food Network
Casserole Food Network Casserole Food Network UK-based social innovation company FutureGov has launched Casserole, a community network that allows home cooks in Surrey, England, to share leftover meals with neighbours who struggle to cook for themselves.
Food, Beverage & Hospitality
Consumer Attitudes
23 Jan 2013
Consumer Trends in Review 2012
Consumer Trends in Review 2012 Consumer Trends 2012 Consumer Trends presents highlights and key directions from 2012, aggregating our thinking across the science and technology, consumer lifestyle and gastronomy sectors.
Consumer Lifestyle
Year in Review
20 Dec 2012
SupperKing: Invite Strangers to Dinner
SupperKing: Invite Strangers to Dinner SupperKing The brainchild of German entrepreneur Kai Stubbe, SupperKing is an iPhone app that’s designed to enable peer-to-peer domestic dining experiences.
Food, Beverage & Hospitality
Consumer Attitudes
18 Dec 2012
Airbnb’s Neighbourhood Guides
Airbnb’s Neighbourhood Guides Airbnb’s Guides San Francisco-based social travel website Airbnb is championing local culture and experiences by introducing two new features that help travellers discover lesser-known neighbourhoods in major cities. 
Food, Beverage & Hospitality
Advertising & Branding
21 Nov 2012
West Elm Launches Local Store Concept
West Elm Launches Local Store Concept West Elm's General Store US home furnishings retailer West Elm is set to open a community-driven general store concept in Brooklyn, New York.
Retail
Store Concepts
05 Nov 2012
Libraries: New Cultural Superstores
Libraries: New Cultural Superstores Libraries: Cultural Hubs Far from being rendered extinct by the digital age, a number of new spaces around the world suggest that libraries are thriving. Stylus looks at the libraries providing an index for the future.
Consumer Lifestyle
Community & Education
16 Oct 2012
US Big City Cycling
US Big City Cycling US Big City Cycling Bike-share schemes are springing up in cities across the US, driving growth throughout the urban metropolis. With a high-profile project set to launch in New York next year, Stylus investigates the ‘bikenomics’ phenomena.
Consumer Lifestyle
Global Markets
08 Oct 2012
Picnic: The Meaning of Value
Picnic: The Meaning of Value Meaning of Value The theme for this year’s Picnic conference invited speakers and delegates to participate in discussions about ‘New Ownership’ and what the democratisation of everything means for those at the top. Underpinning the debate is how connected technologies have become a personal enabler and tool of empowerment for creating a shift in consumer power from top down to bottom up. 
Consumer Lifestyle
Picnic
28 Sep 2012
Makeshift Society: Networking Collective
Makeshift Society: Networking Collective Makeshift Society Makeshift Society – a San Francisco-based networking collective for creative professionals – is now accepting applications. Describing itself as a “clubhouse for creatives”, the group encourages members to “make, learn, teach and think”.
Consumer Lifestyle
Community & Education
08 Aug 2012
Milk, Please!
Milk, Please! Milk, Please! Milk, Please! is an Italian co-commerce web app that enables people from the same community to deliver groceries to one another and receive supermarket discounts in return.
Food, Beverage & Hospitality
Retail
16 May 2012
Connecting with Millennials
Connecting with Millennials Connecting with Millennials The interactive element of South by Southwest (SXSW) covered a breadth of topics, from ‘happiness as the new currency’, to ‘data is the new oil’. Stylus focuses on the topic of Millennials (Gen Y) living in the US, and how brands can authentically design and market to this generation.
Media & Marketing
SXSWi
29 Mar 2012
Life: The New Edit
Life: The New Edit Life: The New Edit Pare back, prioritise values. The New Edit focuses on living with less in a more realistic world. 
Consumer Lifestyle
Balanced Values
12 Mar 2012
The Value of Now
The Value of Now The Value of Now Live for the moment. The Value of Now explores a collective and individual yearning for immediacy and connection with real-world experiences.
Consumer Lifestyle
Balanced Values
12 Mar 2012
Profiting the Crowd
Profiting the Crowd Profiting the Crowd Crowdfunding – the practice of pooling public money for a common goal – has officially entered the mainstream. So much so, that the US government has just passed a bill to make this revolutionary form of start-up funding easier. And while eager crowds in Europe and the US have reached a critical mass and know how to turn from donor to investor, emerging markets like India and China too are embracing the power of the people’s piggy banks.
Consumer Lifestyle
Community & Education
24 Nov 2011
Trends in Social Good
Trends in Social Good Trends in Social Good Consumers have wised up to goodwashing by brands and expect greater accountability and genuine commitment to social issues, says a new report from marketing communications agency JWT.
Consumer Lifestyle
Consumer Attitudes
13 Oct 2011
Energetic Society
Energetic Society Energetic Society Creating a productive society is essential for a sustainable future, by having collaborative infrastructures and technology that assist people in sharing resources. From built environments that may also provide energy and food to pro-social brands and businesses, Stylus highlights the discussion points around the forming of an Energetic Society.
Consumer Lifestyle
PICNIC 2011: Urban Futures
29 Sep 2011
New York City Bike Share
New York City Bike Share NY City Bike Share New York City authorities have given the Big Apple’s first bike-share scheme the green light. Operated by the NYC Department of Transport (DOT), the initiative is set to put the city on a par with the likes of Paris and Amsterdam.
Consumer Lifestyle
Leisure
28 Sep 2011
Bicycle Vending Machines
Bicycle Vending Machines Bicycle Vending Machines Bicycle vending machines are being rolled out in New York. The first is located at Brooklyn’s Times Up! Bike Co-Op at 99 S 6th St, close to Willamsburg Bridge. The vending machine stocks everything a cyclist could need – from sunglasses to T-shirts and even BlackBerries.
Consumer Lifestyle
Leisure
26 Aug 2011
Super Marmite
Super Marmite Super Marmite Super Marmite – a new website that invites budding chefs to share the contents of their ‘marmites’ (French for cooking pot) with their hungry neighbours – has launched in Paris.
Food, Beverage & Hospitality
Consumer Attitudes
24 May 2011
Open House
Open House Open House Dutch design brand Droog’s Open House initiative explores the future of suburban housing. The project encourages homeowners to supplement their income and develop a new vocation, offering homemade services and facilities to the public. By doing so, Open House aims to bring more capital to neighborhoods, as well as increasing social cohesion through service exchange.
Consumer Lifestyle
Community & Education
15 Apr 2011
Mobile Phone Bike Rental, Yokohama
Mobile Phone Bike Rental, Yokohama Mobile Phone Bike Rental A trial by Japanese mobile operator DoCoMo pegged for April this year will see members of the public use their mobile smartphones to book and pay for the use of bikes in Yokohama, Tokyo.
Consumer Lifestyle
Transport
14 Feb 2011
Peer-to-Peer Car Rental
Peer-to-Peer Car Rental Peer-to-Peer Car Rental Three new car rental businesses in San Francisco, California provide car owners with the opportunity to rent out their vehicles.
Consumer Lifestyle
Transport
04 Feb 2011
Electric Car Hire Scheme in Paris
Electric Car Hire Scheme in Paris Electric Car Hire Paris mayor Bertrand Delanoë has announced a new electric car hire scheme this year as a spin-off of the successful Vélib' bicycle rental programme that launched in 2007.
Consumer Lifestyle
Transport
04 Jan 2011
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS