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Chinese New Year ‘19: Retail Trends

Chinese New Year (February 5) remains unmissable for retailers – spending exceeded $146bn in 2018 (CER, 2018), compared to $30.4bn for Singles Day (CNBC, 2018). ‘Year of the Pig’ winners include airport activations, Chinese-first ‘bilingual’ brand collaborations, and gamified fortune-telling experiences. A complex holiday to navigate, we highlight three trends.