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Fashion

Size Matters

The gap is widening between the average consumer and relevantly sized product as the fashion industry continues to ignore the needs of plus-size customers. With 65% of American women now wearing a US size 14 and up, the disparity represents a valuable missed opportunity – estimated to be worth $9bn in the US alone – and the industry’s exclusionary approach looks more outdated than ever.

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Published:
18 Jul 2016
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