London-based entrepreneur Lauren Pears has launched a campaign using crowd-funding website IndieGoGo to bring the Asian craze of cat cafés to England later this year. The themed cafés offer customers the opportunity to enjoy their coffee and snacks in the company of furry felines.
Branded Lady Dinah’s Cat Emporium, the café will be located in East London in the business district of the city, and will be first cat café in the country.
With an entry fee of £5 per person, up to 50 customers at a time can enjoy the perks of owning a cat (many of which will have been rescued from abandonment) without any of the responsibility. The space aims to target city slickers unable to own cats due to the disadvantages of living in urban areas, such as small living spaces, long working hours and restrictive rental agreements.
The interior will feature a luxurious Victorian-era theme with comfortable armchairs, free wi-fi, board games and a library where customers can swap books. Cat sponsorship and VIP memberships that allow unlimited visits to the café for a full year will also be available.
As a fun feature, the use of social media will also be incorporated into the café, feeding its cat-loving patrons with feline-themed inspiration throughout the day. Tweeted pictures of cats will appear on TV screens within the space, along with a dedicated YouTube channel.
For more information on the evolution of cafés around the world, see Café Culture. For additional examples of mould-breaking café design, see Molecule Water Café, Starbucks’ Local Concept Café, India, and Starbucks’ Experimental Pop-up by Nendo.