McDonald’s Happy Tables
Famed for its Happy Meals, US fast-food giant McDonald’s is trialling the Happy Table concept, which uses NFC (near-field communication) technology to turn restaurant tables into virtual interactive gaming spaces for kids.
By simply downloading an app and tapping the table with a smartphone, kids can access a series of custom games that are played on the table’s surface, such as a racing game where users must follow a driving track along the table. The technology uses NFC stickers attached to the underside of the table, which trigger different sections of track and access other fast-food-related mini games.
Created by Singaporean advertising agency DDB, the table is currently only available in Singapore, but McDonald’s plans to extend it to restaurants throughout Asia.
As reported in Tech-Fuelled Retail Spaces, part of the Redefine industry trend, McDonald’s previously trialled interactive, gesture-recognition floor games designed for kids in selected UK restaurants.
For more on how technology is being used to enhance the dining experience, look out for Digital Dining, publishing as part of The Future of Food industry trend.