Chinese automotive brand Qoros is planning to launch its first compact saloon model next year, when it will begin the process of entering the European car market.
The company is a 50/50 joint venture, based in China, between manufacturer Chery Automobile and investment company Israel Corporation. It was established in 2007 and began testing prototype vehicles in 2011. A range of cars, including electric vehicles, is planned.
Qoros vice-chairman Volker Steinwascher said: “As a new company, Qoros has been able to attract a wealth of international talent who are leveraging their global auto-industry experience to create an entirely new brand that offers an original product to consumers.”
Qoros will have an initial production capacity of 150,000 cars per year.