Banks boutique hotel in Antwerp has teamed up with French fashion brand Pimkie to offer a pick-n-mix fashion 'minibar' to suit a variety of sartorial needs.
Designed as a flexible fashion solution for hotel guests, the move is yet another example of how smart operators are crafting close relationships with lifestyle and fashion brands to strengthen their core offers. See The New Branded Hotel for more.
Found within guests' closets, the capsule collection is curated by fashion bloggers and comprises a mix of women's clothing items and accessories, including a trench coat, walking shoes, jeans, an umbrella, sunglasses and a dress for smart occasions.
Guests can access a 'Fashion Minibar Menu', whereby the pieces on offer can be ordered in a range of sizes. The hotel's in-house Fashion Concierge can then be summoned to deliver the desired items and sizes. Prices range from €7.99 ($9) to around €35.99 ($41). Like a regular minibar, guests must pay for the items upon checkout.
Wrap-around hospitality services such as this one are helping hotel operators anticipate the needs and desires of guests. In Responsive Hotels and High-Tech Hospitality, part of our Future Service Industry Trend, we explore how service culture has become more fluid and intuitive. Meanwhile, In-Transit Innovations investigates on-the-go initiatives that enhance and support the mobile guest.