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New-Era Luxury

Reframing Rare: The Scarcity Opportunity

Are basic human necessities such as air, food and water becoming luxuries? We explore how climate change, rising pollution and heightened consumer demand for foodstuffs such as coffee, chocolate, meat and fish are making us rethink what luxury is. In addition, we investigate ‘clean label’ as the new premium. 

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Published:
7 May 2015
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