At Comic-Con in San Diego last month, content producers showed they are targeting younger demographics by turning comic universes and gaming worlds into expansive, interconnected pop-culture narratives. These stories cultivate brand mythologies, exist across multiple media platforms, and reflect a more diverse audience.
Comic-Con 2014: The Expanding Pop-Culture Universe
Existing user login
Not a member?
Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.