Post-Christmas, a plethora of department stores have homed in not only on the annual panic to get fitter, but also a wider, and likely more enduring appetite for wellness – a booming sector. The wellness industry is set to generate global sales of $1trn by 2017, surging 36% from $735.5bn in 2013 (Euromonitor) – a finding reflected in Twitter’s top three New Year’s resolutions for 2016: fitness, healthy eating and “being a better person”.
Straddling wellness festivals, talks, product demos, food-hall takeovers and limited edition products, we review the best initiatives.
- Try Something New – Food, Fitness & Mindfulness: British store Harrods’ storewide Happy New You festival is celebrating health, happiness and holistic wellbeing. The series of in-store activities are being hosted in collaboration with three wellness-focused businesses under the hashtag #TryJanuary.
British health coach and cookbook author Madeleine Shaw has assumed the temporary role of ‘Chef of the Season’, creating “healthy gourmet treats” exclusively available in the store’s food hall until the end of February. She’ll also be demonstrating her “clean eating cooking skills” in the store’s cookshop space on Sunday February 7, closing the event.
London-based “better living consultancy” The School of Life offered four free mindfulness classes covering career, priorities, creativity and lifestyle. An adjacent bookshop sold a range of stationery and books related to the same topics.
Meanwhile, for fitness-focused consumers, US gym chain Equinox hosted demonstrations of yoga, boxing and barre classes in a sportswear fashion space.