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The Brief
Published: 13 Jul 2018

Casino & L’Oréal Launch New Convenience Store

Extra
Le Drugstore Parisien

Convenience stores – and, most recently, drugstores – are the latest retail category to undergo a reinvention. We highlight an innovative concept that’s the result of an unusual partnership between France’s Casino Group and beauty giant L'Oréal: a new urban take on the convenience store. 

Le Drugstore Parisien stocks everything from beauty and pharmacy products to healthy snacks and treats. It also provides free wi-fi, phone-charging points, water fountains, shoe-shine machines, parcel pick-up points, sinks and dressing tables, and even a “light therapy area”.

The target market of the new retail concept is the urban young, for whom “the lines between work, culture and fun are being blurred, creating a new way of living”, according to Jean Paul Mochet, chief executive of convenience banners at the Casino Group. Around 55% of products are priced at under €10.

The first two stores opened in late June in Paris on rue de la Chaussee d’Antin (360 sq m) and rue du Bac (150 sq m). A third is planned for the city, with a view to roll out the concept to other European locations and possibly even Brazil and Colombia, where Casino Group has subsidiaries.

Jean-Charles Naouri, chairman of Casino Group, hailed the launch as proof “that major companies are able to come together to invent and create unique, original places in line with contemporary lifestyles”.

For more on the changing face of convenience retail, read Corner Shop as Wellness Haven, while Nordstrom’s New Local Concept gives a glimpse into service-led retailing.

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