British supermarket giant Tesco has teamed up with UK cookery website Great British Chefs to launch a free cooking app for children, as part of a new Cooking with Kids campaign.
The app, which will launch at the end of April, is intended to target children aged five to 12 and will feature more than 100 new recipes designed by British chefs such as Marcus Wareing and Nathan Outlaw. Simple recipes like spaghetti and meatballs with mini garlic bites, curried shepherd’s pie, rarebit soldiers and chocolate cornflakes, are designed for kids and parents to cook together. Other content available on the app and accompanying websites includes virtual masterclasses, chefs Q&As and instructional videos.
Inspired by the social and cultural buzz surrounding food, a new generation of tech-savvy junior chefs are showcasing their cooking talents on social media channels and TV shows. Read about the growing culture of ‘koodies’ (kid foodies) in Gastrokids. For more on the digitisation of cookery, take a look at our report on digital cookbooks, Tech Recipes.
Tesco has also partnered with US media giant Disney to introduce an augmented reality app themed around the Iron Man 3 film, released in the UK later this month. The free Stark Armoury app, targeted at boys aged between six and 12, allows users to create images in-store of themselves posing next to Iron Man suits. Users can download a further six suits of armour if they scan Iron Man displays in Tesco Extra stores.
Read more about the use of augmented reality in retail in Augmented Retail.