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Media & Marketing

No Normal: Post-Diversity Marketing

Gen Z and millennial consumers feel it unnecessary to downplay their differences in order to get ahead. Curating their personal brands by synthesising influences from all age groups, genders and cultures, these ‘omniculturalists’ are rendering homogenised marketing increasingly redundant. We look at how brands can redefine their storytelling to embrace the new normal of ‘no normal’.

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Published:
23 Jun 2016
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