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Product Design

Trace S/S 2016

An illusionary direction defined by shifting light, Trace is underpinned by a gentle ambience that reflects a quiet sense of wonder. With a calmer, more ethereal atmosphere than our A/W 15-16 direction React, understated engineering hides and softens technology, while temporal design offers transformative qualities.

The focus on lightweight materials emphasises cutting-edge innovation, appealing to industrial sectors and a forward-thinking consumer looking to seamlessly embed technology into their homes and lives.

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Published:
21 Aug 2014
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