Perricone MD Markets Beauty Sleep
Tapping into the lucrative market of sleep, premium dermatologist brand Perricone MD’s new product works in tandem with the body’s natural overnight regeneration process.
The Multi-Action Overnight Treatment combines Dr. Perricone’s patented sciences with natural ingredients in a formula that works in tandem with the body’s sleep cycle. The ingredients were selected for their anti-ageing and hydrating benefits and their ability to work effectively at night via the regeneration process. These include Alpha Lipoid Acid, which minimises imperfections such as fine lines and enlarged pores; and a DMAE complex, which tones and tightens the skin.
A restful night is a focus area for the ‘Wellness Warrior’ consumer, for whom optimising and encouraging sleep is of paramount importance to their lifestyle. For more on how beauty brands are acknowledging the importance of a good sleep cycle for the health and youth of the skin, see Beauty Sleep in The Business of Wellbeing: Beauty 360. For more on cross-category sleep developments, see Smart Sleepers in Wellbeing Warriors.
This is not the first time Perricone MD has tapped into hot beauty topics. In June 2016, the brand launched a skincare range directed at millennials – who look set to become the largest spending generation in history by 2035 (WWD, 2016). For more, read Pre-emptive Anti-Ageing Skincare.