We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Media & Marketing

Smart Content for Tough Times

In the face of one crisis chasing the other, customers are looking for clarity, answers and debate to find their way in a fast-changing environment. Businesses and media have a huge opportunity: smart content and discussions have a market. Stylus looks at some successful examples.

Share:
Published:
15 May 2012
DOWNLOAD PDF
RELATED REPORTS
Outrospective Thinking
Outrospective Thinking Outrospective Thinking Outrospective thinking – the act of considering the motivations, needs and problems of individuals and communities beyond oneself – is spurring consumers to bring about positive social change. 
Trend Reports
Redefine
31 May 2013
Future of Branded Content
Future of Branded Content Future of Branded Content With its own category at advertising festival Cannes Lions and one of the media coups of the year in the form of Austrian drinks company Red Bull’s Stratos event, branded content made headlines in 2012. But what does 2013 hold? Stylus asked specialists in the UK, the US and Asia.
Media & Marketing
Advertising & Branding
29 Jan 2013
Evolution of Magazines
Evolution of Magazines Evolution of Magazines Magazine culture is moving in bold new directions in response to more sophisticated consumer needs. Brands can learn from those publishers exploring a new media ecosystem of high-value print product, real-world experience, and integrated digital content. Stylus investigates.
Media & Marketing
Media & Entertainment
22 Jan 2013
Look Ahead: 2013 Culture & Media Influences
Look Ahead: 2013 Culture & Media Influences 2013 Culture & Media Influences Born during an excitingly volatile 2012, a number of key culture and media trends will reach maturity in 2013. Stylus takes a look at the big cultural shifts, innovative business concepts and new consumer behaviours worth preparing for.
Media & Marketing
Media & Entertainment
08 Jan 2013
Look Ahead: 2013 Marketing Trends
Look Ahead: 2013 Marketing Trends 2013 Marketing Trends Connectivity will be vital to the key marketing trends of 2013, with technology the driving force behind change. From content marketing to newsjacking, mass-customisation and engagement, Stylus looks at what to expect in the year ahead.
Media & Marketing
Advertising & Branding
04 Jan 2013
VIEW ALL Reports
Media & Marketing Year in Review 2012
Media & Marketing Year in Review 2012 Media & Marketing 2012 Covering arts, entertainment and advertising, Culture & Media presents highlights and key directions from 2012 in one inspiring briefing.
Media & Marketing
Year in Review
20 Dec 2012
Shepard Fairey Inspires Political Art
Shepard Fairey Inspires Political Art Shepard Fairey Inspires Political A A Monopoly-inspired artwork has been crowned the winner of a US political art competition judged by renowned urban artist Shepard Fairey.
Media & Marketing
Arts & Pop Culture
29 Oct 2012
Participation & Advocacy
Participation & Advocacy Participation & Advocacy We are all participants. For brands and marketers, this is the era of mutuality, sharing and advocacy. Here we outline the multiple ways in which brands can encourage Consumer-Creators, harness mutually beneficial ideas and create profitable campaigns, products and services. 
Trend Reports
Consumer Creators
21 Sep 2012
Consumer Creators
Consumer Creators Consumer Creators This Media & Marketing Industry Trend explores the need for brands to enable ‘creativity’ on the consumer’s part. Defining and understanding the new creative consumer, who is empowered by technology and the digital world, it also explores the importance of creative thinking for brands and businesses – do you understand your brand’s cultural value?
Media & Marketing
Insight & Innovation
21 Sep 2012
Inspiring Culture
Inspiring Culture Inspiring Culture How can brands trade within the creativity economy? By acting as creativity enablers, brands are learning to inspire the new consumer-creator. Yet the goal is not instant profitability, but the chance to create a deeper, more meaningful conversation with the consumer. Key to this is understanding your business’ cultural value. 
Trend Reports
Consumer Creators
21 Sep 2012
Colors Magazine Contemplates The Apocalypse
Colors Magazine Contemplates The Apocalypse Colors Magazine Contemplates The Ap The latest issue of quarterly Italian magazine Colors targets the theme of the apocalypse, offering a technologically advanced look at what might summon the destruction of our natural habitat, and how we could survive it.
Media & Marketing
Arts & Pop Culture
06 Sep 2012
Post-Apocalyptic Movie Experience
Post-Apocalyptic Movie Experience Post-Apocalyptic Movie Experience Besides the Museum of Glitch Aesthetics and a performance involving teenage therapists, the Abandon Normal Devices festival in Manchester UK will feature a multi-media, post-apocalyptic movie drive-in experience.
Media & Marketing
Arts & Pop Culture
01 Aug 2012
Ideas For Breakfast: W London
Ideas For Breakfast: W London Ideas For Breakfast: W London The W Hotels chain is serving up cultural discussions for breakfast. W Hotel London in Leicester Square will bring together some of the capital’s most creative thinkers and tastemakers in a forward-thinking series of events.
Media & Marketing
Arts & Pop Culture
16 Jul 2012
Wonderpedia Magazine
Wonderpedia Magazine Wonderpedia Magazine Multinational media company the Bauer Media Group has launched a new magazine title for the curious mind titled Wonderpedia. 
Media & Marketing
Media & Entertainment
10 Jul 2012
The Farmer & Farmer Review
The Farmer & Farmer Review The Farmer & Farmer Review New not-for-profit online project The Farmer & Farmer Review publishes essays from leading practitioners in technology and the arts, exploring the relationship between humans and technology.
Media & Marketing
Digital Culture
12 Jun 2012
Opening Ceremony’s New Magazine
Opening Ceremony’s New Magazine Opening Ceremony’s Mag US fashion brand Opening Ceremony is dipping its toe into publishing with the launch of a new fashion and culture magazine, the OC Annual, earmarked for an August launch.
Media & Marketing
Media & Entertainment
18 May 2012
The Ungovernables, New Museum Triennial, New York
The Ungovernables, New Museum Triennial, New York Gen Y: The Ungovernables? The New Museum’s 2012 triennial in New York showcases emerging artists born from the mid-1970s to 1980s – a time of a seismic shift in perspectives. The title ‘The Ungovernables’ is a term that, when applied to this year’s crop of artists, suggests a sense of anarchy and a refusal to be defined by the world their parents created.
Media & Marketing
Arts & Pop Culture
24 Apr 2012
The Road We’ve Travelled
The Road We’ve Travelled Road Travelled A 17-minute online documentary released on online video platform YouTube by Barack Obama’s US presidential campaign sheds light on the important role the internet and social media will play in the upcoming election.
Media & Marketing
Digital Culture
13 Apr 2012
Happiness and Other Survival Techniques
Happiness and Other Survival Techniques Survival Techniques Provocative Italian fashion brand Benetton is hosting a new exhibition at London’s Design Museum addressing the progress and problems of our modern world.
Media & Marketing
Arts & Pop Culture
05 Apr 2012
French Vogue Relaunch
French Vogue Relaunch French Vogue Relaunch The French outpost of fashion magazine Vogue has launched a new online site aiming to create a more substantial presence for the magazine in the digital world.  
Media & Marketing
Advertising & Branding
09 Mar 2012
Bi-Annual Magazine Ponders Death
Bi-Annual Magazine Ponders Death Death Magazine Now on its fourth issue, Death is a curated online journal that gives free rein to global writers and visual artists that wish to explore the concept of death.
Media & Marketing
Media & Entertainment
27 Feb 2012
Magazine Apps and Advertising
Magazine Apps and Advertising Magazine Apps Magazine apps offer advertisers a new way of engaging with readers. Several commercial models are emerging, offering potential for richer brand engagement.
Media & Marketing
Advertising & Branding
23 Feb 2012
Kid-In Childlike Creativity
Kid-In Childlike Creativity Kid-In Childlike Creativity As a celebration of the magic, wonderment and creativity inherent in childhood, a group of parents and New York creatives have set up the online fashion and fine arts magazine Kid-In, which also functions as an online art gallery.
Media & Marketing
Arts & Pop Culture
20 Feb 2012
Condé Nast’s Domino Revived
Condé Nast’s Domino Revived Condé Nast’s Domino International magazine publisher Condé Nast has announced the rebirth of one its well-loved home and lifestyle shelter titles, Domino, which went under in 2009.
Media & Marketing
Media & Entertainment
16 Feb 2012
Bloomberg’s Luxury Lifestyle Magazine
Bloomberg’s Luxury Lifestyle Magazine Bloomberg’s Luxury Mag This February, American financial trading service Bloomberg will launch Bloomberg Pursuits, its new luxury lifestyle magazine – giving a voice and identity to its affluent subscribers.
Media & Marketing
Media & Entertainment
08 Feb 2012
Sundance Film Festival 2012: America in Turmoil
Sundance Film Festival 2012: America in Turmoil Sundance Festival 2012 Showcasing over 100 feature films as well as shorts, music and seminars, the annual Sundance film festival is a meat market for film distribution companies and independent film buffs. Stylus highlights the key themes, the big-bucks films and directors to look out for from the ten-day festival.
Media & Marketing
Media & Entertainment
06 Feb 2012
Albam, Penguin Team Up
Albam, Penguin Team Up Albam, Penguin Team Up It’s a great example of a brand upping its cultural profile: British menswear brand Albam is teaming up with global publisher Penguin for a venture that taps their shared brand ideals.
Media & Marketing
Media & Entertainment
23 Jan 2012
Frontline: A Year of Journalism & Conflict
Frontline: A Year of Journalism & Conflict Journalism & Conflict Emphasising the importance of traditional journalism in the age of instantaneous news gratification, London’s Somerset House pays homage to the major political conflicts of 2011, and the institutions that gave them global recognition.
Media & Marketing
Arts & Pop Culture
11 Jan 2012
The Anonymous Survival Guide
The Anonymous Survival Guide Anonymous Survival Guide Adding to its wayward kudos, the online hacking group known only as Anonymous has published a guide to survival amidst a violent revolution.
Media & Marketing
Arts & Pop Culture
04 Jan 2012
Another Men’s Title
Another Men’s Title Another Men’s Title A recent spate of men’s and unisex magazine launches is challenging preconceptions of the global magazine market. Not only is the movement defying the supposed death of print, but it also throws a spotlight on an intelligent and cultural male market that has previously been overshadowed by its female counterpart.
Media & Marketing
Media & Entertainment
28 Dec 2011
The Travel Almanac
The Travel Almanac The Travel Almanac Adding to a growing number of niche and independent magazine launches – such as The Smith Journal from Australia and The Good Life from France – comes a new offering from Germany: The Travel Almanac. Considering the widespread hubbub over the death of print, this title is just the latest giving evidence to the contrary.
Media & Marketing
Media & Entertainment
14 Dec 2011
Book Stack: 2011’s Big Ideas Books
Book Stack: 2011’s Big Ideas Books Book Stack: 2011’s Big Ideas Books This year has seen big-thinkers and intellectuals discuss key themes and ideas on our changing world, our grasp of technology, and what we can achieve when we harness social power. Drawing on these themes, Stylus offers up relevant, actionable considerations, and what they mean for brands.
Media & Marketing
Arts & Pop Culture
07 Dec 2011
If Conference
If Conference If Conference Intelligence² – the global forum for live debate covering the cultural issues of today – made its inaugural foray into the future with the If Conference. The two-day symposium, held in London, saw a host of leading scientists, architects and futurologists present a series of concepts surrounding the ideas, thrills and potential hazards of tomorrow.
Consumer Lifestyle
Science & Technology
06 Dec 2011
The Good Life
The Good Life The Good Life Stylus reported on the newly launched The Smith Journal – a stylish and savvy magazine title for Australian men, and now another joins the saturated market. In Paris, Laurent Blanc, founder of French language design magazine Ideat, has created a new quarterly men’s lifestyle magazine, titled The Good Life.
Media & Marketing
Media & Entertainment
06 Dec 2011
Matter Magazine
Matter Magazine Matter Magazine A new biannual magazine launching tomorrow (November 29) documents how technology affects culture, lifestyle, fashion, and the arts.
Media & Marketing
Media & Entertainment
28 Nov 2011
Smith Journal for ‘Underestimated Men’
Smith Journal for ‘Underestimated Men’ Smith Journal for ‘Underestimated M Smith Journal is a new bi-annual men’s publication launched in Australia by the creators of Frankie, a popular women’s bi-annual. It has been created for the male reader who – according to editor Rick Bannister – “has been underestimated for a while”.
Media & Marketing
Media & Entertainment
08 Nov 2011
Style.com/Print: Online to Print
Style.com/Print: Online to Print Style.com/Print: Online to Print In September, we reported on Style.com’s unprecedented plans to move into print – and now the magazine is finally here.
Media & Marketing
Media & Entertainment
04 Nov 2011
Another Magazine from Rankin
Another Magazine from Rankin Another Magazine from Rankin Rankin, the renowned British fashion photographer and founder of cutting-edge London culture and fashion lifestyle magazine Dazed & Confused is launching another title, The Hunger.
Media & Marketing
Arts & Pop Culture
28 Oct 2011
The Long Read
The Long Read The Long Read In an age where an article, whether printed or online, can garner the cyber slang reaction of ‘tl:dr’ (too long; didn’t read), Stylus looks at a new spate of media outlets reacting against snack-sized content consumption with a focus on quality, intelligent, long-read journalism.
Media & Marketing
Media & Entertainment
25 Aug 2011
Kinfolk Magazine
Kinfolk Magazine Kinfolk Magazine Kinfolk is a growing, worldwide community of artists and creatives with a shared passion for small gatherings. “We recognise that there is something about a table shared by friends that anchors our relationships and energises us,” says the Kinfolk team.
Consumer Lifestyle
Media & Entertainment
02 Aug 2011
New Condé Nast Quarterly Baku
New Condé Nast Quarterly Baku New Condé Nast Quarterly Baku In a bold move, publishing giant Condé Nast has announced the launch of a new lifestyle and cultural magazine, Baku, representing the Eurasian country of Azerbaijan.
Media & Marketing
Media & Entertainment
19 Jul 2011
Spread the TED
Spread the TED Spread the TED TED – a non-profit organisation that spreads inspirational ideas from the world’s leading thinkers and doers – is exploring new ways of circulating information and storytelling.

At its recent Buenos Aires conference, TED invited the city’s biggest movers and talkers – the taxi drivers. After listening to six hours of presentations, the drivers were sent back to work, armed with exciting insights to share with their passengers.
Consumer Lifestyle
Consumer Attitudes
17 May 2011
Conversations for Curious Minds
Conversations for Curious Minds Conversations for Curious Minds A new website by ex editor-in-chief of Australia’s The Age newspaper, Andrew Jaspan, attempts to transform research and analysis from leading universities and research bodies into journalism with the aim of deepening universities’ engagement with the public and nudging journalism in a new, more positive direction.
Media & Marketing
Digital Culture
12 Apr 2011
Nieves Pops up in Greece
Nieves Pops up in Greece Nieves Pops up in Greece Zurich-based independent publishing house Nieves presents its pop-up library in Greece for the first time, at the OMMU bookshop.
Media & Marketing
Media & Entertainment
18 Feb 2011
Garden & Gun
Garden & Gun Garden & Gun While covering High Point market, we were introduced to a new magazine that captures the essence of what has been coined the New South: Garden & Gun, a magazine that has managed to bridge the considerable gap between those two crowds.
Media & Marketing
Media & Entertainment
22 Oct 2010
A Guide Magazine
A Guide Magazine A Guide Magazine A new magazine on the market tackles the concept of social change, arguing the case for adopting unusual ways of thinking and acting.
Media & Marketing
Media & Entertainment
21 Oct 2010
About Stylus Terms & Conditions Careers Contact Us
Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS