British designer Ben Huttly has come up with a thoughtful alternative to unsightly and environmentally damaging food packaging.
Huttly’s laser-cut, pressed pulp labels are choc-full of sustainable attributes – biodegradable, recyclable, and best of all – plantable. The labels come pre-loaded with seeds of whatever vegetable you have purchased.
“My initial intention was to inspire people to start gardening and reduce unnecessary waste,” he says. “This gave me the idea to show people just how simple it is to grow their own food, using packaging as a method of communication.”