We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 1 Sep 2014

Mobile-Only Hispanics

Extra
Over a fifth of Hispanics in the US access the internet exclusively via mobile devices

Over a fifth of Hispanics in the US access the internet exclusively via mobile devices, according to new research by US internet analytics firm ComScore.

The behaviour is particularly noticeable among millennial Hispanics: two in five are mobile-only internet users, which underscores the importance of developing a mobile strategy to target this segment. Mobile-only internet use is also increasing in the non-Hispanic population, but remains far lower at 9%.

These figures highlight the need to consider the different digital needs of a significant proportion of US residents – nearly one in six describe themselves as Hispanic, and this demographic is expected to make up a third of the population by 2060.

According to ComScore, they are a group with "many unique media habits – particularly when it comes to digital". See how US mobile network Verizon Wireless is targeting Hispanic communities in our recent blog post.

For more in-depth reporting on this demographic, see Hispanics, part of our reporting on last year's Digital Hollywood conference, and Millennial Hispanics & Food.

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS