JellyChip – a Melbourne-based online social network that allows users to connect, chat and contribute to charitable causes – was launched last month.
Members earn points to "buy" gifts for good on the JellyChip Store, free of charge, by completing surveys and doing activities on the site. For example, in just five minutes, users can earn enough points for a contribution to a charity that provides clean water or school transport to people in need. Along with chatting with their friends, members can comment and "like" gifts bought by others, as all activity is displayed on their profiles.
"JellyChip redefines the meaning of social networks. It's time for people to relate to each other in ways that make a difference in their own lives and the lives of others," co-founder James Downing told news website SBWire.
Companies cover the cost of the gifts by paying to create the surveys. When a user "purchases" a gift, JellyChip sends funds to partner charities for a worthwhile cause. Additional features will be introduced in the coming months, including group and secret chat, friend referral point bonuses and coupons for causes.
Millennials (aged 21 to 34) are particularly keen to make a difference and value brands with purpose, as reported in Cannes Lions 2015: Connecting With Millennials. Many start-ups are tapping into this mindset – for more insights, see Gen Y: A Force for Change.