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Trend Reports
Published: 18 Dec 2015

Welcome to 2016: Look Ahead, where we present 24 emerging consumer and tech trends across Lifestyle, Product and Engagement. These trends will shape the forthcoming commercial landscape, and provide inspiration and reference for innovation in the year ahead.

In this edition we also reflect on last year's trends, examining their veracity and charting their evolution.

So what does 2016 hold for brands and businesses? Throughout our industry forecasts, two messages arise time and again: diversity and wellbeing.

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Our new economy is highly diversified. We are witnessing the splintering of demographics and the formation or identification of new tribes. There is growing demand for brands to use better intelligence to create targeted products and services as they reconsider the identity and needs of their audience. Traditional industries, including product design, fashion, beauty and advertising, are fragmenting to suit the requirements of a new consumer who defies conventional categorisation.

Wellbeing is amplified in the digital world as new industries strive to adopt it, duly tapping into a rich area of commercial value. Its role is expanding to touch all areas of our lives – from personally tailored beauty products and ingestibles that utilise biometric data, to intelligent domestic devices that improve our home environments, right through to new rituals and platforms that aid mental wellbeing and mindfulness.

As we kick off the new year, Stylus has several exciting projects and consumer Macro Trends lined up. Having recently expanded our Fashion and Beauty content, we're looking forward to producing in-depth trend reporting on the beauty industry, as well as developing our fashion forecasts and catwalk coverage. We'll also be taking an extensive look at packaging trajectories and the reassessment of future lifestyles in terms of work, technology and new behaviours.

We hope to connect with you personally in the coming months at one of our Innovation Forums or through our regular webinars. In the meantime, I hope you enjoy this report. Thank you for your continued support in 2015, and I wish you an inspiring and successful year ahead.

Tessa Mansfield

Content & Creative Director

2016: Look Ahead Reports

2016: Look Ahead Webinar

This webinar looks at our 2016: Look Ahead reporting through the lens of our four innovation platforms: Digital Worlds, Sustainable Futures, Luxury Perspectives, and Fast Consumption.

Stylus is unique in its focus on these four core platforms of research, and by using these platforms as a filter, this webinar offers a valuable alternative perspective to the written reports, and a cross-industry viewpoint that is vital to successful innovation.

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