American skincare brand Ceramiracle has just opened the world’s first beauty-inspired café in Kuala Lumpur, Malaysia. The Ageless Café advocates the gut/skin connection by using a range of ingredients chosen for their beauty-enhancing properties.
Eugene He, founder of Ceramiracle, has shrewdly developed more than 30 custom-blended organic teas, snacks and pastries to combat specific skincare concerns. For example, the Truly Asia tea contains papaya, pineapple, mango and butterfly pea, which is rich in enzymes and anthocyanins – ideal for consumers with oily skin.
In an interview with US beauty magazine Allure, He said: “As a clinical naturopath, I can tell you that great skin is made in the kitchen, and it's always been my dream to bridge the gap between beauty and nutrition.”
Launched on November 28 2017, the café caters to all skin types and ages. It’s located in Ceramiracle’s first flagship store, which also features a medi-spa with three treatment rooms to unwind. For more on the increasing consumer demand for unconventional spa services and spaces, see Future Beauty: Evolution of the Spa.
The global wellbeing market is expected to grow at a compound annual growth rate of 5.9% between 2016 and 2020 (Business Wire, 2016), confirming consumer demand for more healthy, natural and holistic approaches to beauty. For more, see The Business of Wellbeing.