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The Currency of Dissent

Renegade Retail

Raised on disloyalty, mistrustful of ‘authority’ and sick of seasonal hype, increasingly cynical modern consumers will seek ways to subvert the system. From incubating counter-narratives to retailing with rivals and (positively) breaking up the brand, we reveal how to embrace a swiftly incoming consumer awakening.  

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Published:
14 Oct 2016
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