Raised on disloyalty, mistrustful of ‘authority’ and sick of seasonal hype, increasingly cynical modern consumers will seek ways to subvert the system. From incubating counter-narratives to retailing with rivals and (positively) breaking up the brand, we reveal how to embrace a swiftly incoming consumer awakening.
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Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.