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Colour Spectrum A/W 2019/20

Playful Optimism: Colour

A lively and upbeat cut-and-paste theme emerges, promoting optimism and hope through difficult times. Creatives embrace art techniques and relish design as a platform for positive change.

Our shifting notions of what is real and what is digital are inspiring artists to explore the interplay of light and shadow on colour perception. Nostalgic, digital aesthetics merge with handcraft in tangible artworks and immersive spaces that encourage collaboration, social interaction and play.

A maximalist palette is constructed from heightened, bold and stimulating tones. Virtual brights such as light-filled Electric Violet, Brilliant Pink and Sunshine are paired with saturated pigments like Pigment Blue and Primary Red, reflecting the mix of digital and handmade. Natural shades of Dark Spruce, Fir Green and pastel Fjord Green offset the vibrancy.

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Published:
7 Nov 2017
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