China's younger generations are redefining their values, embracing individuality and resisting societal pressures. We pinpoint the emerging tribes worth targeting – from open-minded jiulinghou and simplicity-seeking xiao qingxin, to reclusive zhai consumers – alongside standout engagement strategies.
China's Youth: Challenger Consumers
Existing user login
Not a member?
Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.