The collaboration between Comme des Garcons and the Andy Warhol Foundation pays homage to Warhol’s original 1967 work in which he spray-painted a series of Coke bottles silver and filled them with his own yellow-hued citrus perfume. The project was contested by Coca-Cola and subsequently abandoned.
Comme des Garcons’ new wearable equivalent takes inspiration from the original, with chief top notes of bitter orange, aldehydes and makrut lime zest. The matt silver bottles are housed in bright red and yellow packaging with bold Warhol-inspired graphics, all embracing his creative principles and aesthetic. The bottles also feature one of six whimsical Warhol quotes, including “I never read, I just look at pictures” and “Art is what you can get away with”. See Elevating Beauty: The New Rules of Luxury and 2017: Look Ahead – Beauty for more on art-inspired packaging.
The perfume will be available in London’s Dover Street Market from September 15, and internationally throughout September and October. Proceeds will contribute to the Warhol Foundation’s endowment, which distributes grants to support contemporary art.
With the acceptance of olfactory art on the rise (see Esxence 2017), artist-formulated and art-inspired scents provide a refreshing narrative to fragrance experiences, offering different sensorial touchpoints for consumers and increasing the cultural value of perfume.
See AIX Scent Fair 2016 for more on artisanal and niche fragrance concepts. Also look out for Pitti Fragranze 2017: Changing Scent Trends, publishing soon.