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Media & Marketing

Born on the Web

Today, the gap between those born before the web, and those 'born on the web' (Gen Z, aged five to 19), is wide. Gen Z consumers are refashioning media and entertainment in their own image, and industries across marketing, advertising, consumer lifestyle and fashion will be affected as a result. Understanding why that gap exists, and how to bridge it, is the mission of this Industry Trend.

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Published:
26 Jan 2015
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