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Retail

Monetising Mindfulness: Retail-Sponsored Sanctuaries

Meditation and mindfulness are sweeping into mainstream consciousness, with US/UK meditation app Headspace recently launching its first ad campaign and contemporary meditation studios such as MNDFL in New York (launched late 2015) gaining momentum. Smart retail brands are following suit, with spaces and experiences that encourage a mental or physical reset. 

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Published:
9 Jan 2017
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