A new salon concept and luxury destination in London, Salon64 marries bold, contemporary design with social cues that encourage patrons to “meet, work, greet and retreat” while receiving hair styling and treatments. The launch confirms a growing trend for multisensory and multidisciplinary hubs catering to the creative middle class.
Salon64 joins the likes of Les Dada East in Paris and Hues Hair in Melbourne in boasting an unprecedented aesthetic. Designed by award-winning London-based architect Jak Studio and creative branding agency Brash Brands, the space is styled in concrete, opulent marble, golden details and printed tapestries – a nod to the entertainment and fashion history of Soho, where the salon is based. A fire pit is flanked by styling chairs with workstations that open up like a jewellery box, revealing a mirror and space for clients to place drinks or work equipment such as a laptop or tablet.
Set up by top London hair stylist Ricky Walters, the salon encourages socialising and aims to highlight the conversational exchange between client and hairdresser. This is further pushed by the in-salon Style Bar, serving coffee, alcoholic drinks and bar snacks. This element borrows from barbershop culture (see The Barbershop Boom), where the growing synergy between service, retail and social is being harnessed in more dynamic and profitable destinations for consumers (especially men).
For more on new, progressive hair salons and beauty concept stores that are led by design as much as expert service, see Instagangs: Design Salons.