Smart brands are filling their own skills gaps by turning ‘edu-enabler’ – establishing higher education courses to meet their specific needs, and giving students a less costly, more vocational and perk-filled path to success than traditional programmes.
Here, we review a rising wave of ‘branded universities’ nurturing retail’s future workforce.
- Zalando – Cultivating Sector-Specific Talent: German fashion e-tailer Zalando has collaborated with ISM (International School of Management) – one of the best private business schools in the country – on an E-commerce Logistics bachelor’s programme. During the three-year course, students benefit from alternating theoretical seminars at the school, and practical three-month work periods within Zalando – a ‘yo-yo’ format that aims to encourage the application of academic knowledge in the work environment.
Courses cover logistics and transport management, sourcing and supply-chain administration, finance control and economics, as well as foreign languages. There is also a compulsory semester abroad. Zalando pays the tuition fee of €27,438 ($30,888) as well as travel costs, and also offers perks such as discounts on products (40%) and canteen lunches (50%). The first course starts in October 2017, with Zalando aiming to hire talented graduates in entry-level roles.