UK-based designer Ben Branson has created a distilled non-alcoholic spirit called Seedlip, alongside UK-based brand design agency Pearlfisher, which takes visual cues from the alcohol industry. Inspired by nature, the design language reimagines the distillation of natural ingredients and herbal remedies of the 17th century.
The beverage blends distillates of two barks, two spices and two citrus peels without any alcohol or sugar, and has just 0.2 calories per 50ml serving.
The sophisticated, craft-driven drink taps into the Puritanisation trend, where young consumers are choosing a more moderate approach to alcohol consumption. For more on this shift, see Alcohol Trends 2015 and Healthy Indulgence.
For more non-alcoholic products featuring visual and flavour components similar to their alcoholic alternatives, see Carlsberg's Alcohol-Free Beer and Wine for Pregnant Women. For more on distillers and craft spirit development, see Craft Spirits: Alcohol's New Frontier.
Also see our new report Alcohol's New Female Focus to find out how the industry is catering to the tastes and preferences of informed and intelligent modern women.