Global hotel chain Hyatt is piloting a programme with British start-up Onefinestay. Often referred to as an Airbnb for the affluent consumer, Onefinestay allows luxury homeowners to rent out their homes while they are away via a stylish online platform.
The unprecedented partnership means that house-renters who arrive early will be able to freshen up or store their bags at the Hyatt Regency London – The Churchill until the allocated time has arrived to inhabit their house or apartment.
This pilot programme marks the first sign of a hospitality company collaborating with the growing home-sharing economy, a trend predicted to accelerate further in the future.
"The game here is about exploring, the opportunity here is recognising this is a new type of activity and trying to understand it and meeting guests' needs as best we can," says Greg Marsh, CEO of Onefinestay.
For more on how hotels are becoming more agile in their service offers, see Responsive Hotels, part of our Future Service Industry Trend. For more on intuitive services that look to the negative space around a product or experience in the hospitality realm, see Hyatt's Storage Service and Hotel Room Fashion Minibar.
Meanwhile, trans-industry brand collaborations are explored in The New Branded Hotel.