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Consumer Lifestyle
Published: 29 Apr 2014

What Do You Know About Families of the Future?

Extra
Modern Family Forum

The rapid advance of technology is creating a new family dynamic, rich with creative and commercial opportunities. At our Modern Family Innovation Forum, we will explore the brands, spaces and gadgets that are catering to the shifting roles of our future communities.

Taking place in London on May 9 and New York on May 13, the forum will build on content from existing reports such as The Business of Parenting, Gen Z: Tech Titans, The Evolution of the Multi-Generational Home and Dadvertising, part of our New Masculinity Industry Trend.

External speakers will identify the opportunities opening up for brands across a variety of sectors, including hospitality. "A decade ago, discerning travellers were seeking sexy, stylish independent hotels, which is how Mr & Mrs Smith emerged as boutique experts. Now, hotel lovers also want to know which places are the best for cut-above family holidays," says Juliet Kinsman, editor-in-chief of boutique travel publisher Mr & Mrs Smith.

Kinsman will be speaking at the London edition of the forum, alongside Tom Evans, founder and CEO of UK tech startup BleepBleeps, and Fiona Bennie, head of sustainability at global design and innovation firm Dragon Rouge.

"We're seeing some brands embrace a new confidence in marketing and speaking authentically to the capable and nurturing 21st-century dad," says Lance Somerfeld, co-founder of the NYC Dads Group and City Dads Group in the US.

He goes on: "Diverse and growing communities like NYC Dads Group comprise hands-on, engaged fathers that are active in family life, domestic chores and purchasing decisions, so brands see this as an attractive opportunity to activate with them."

Somerfeld will be speaking at the New York edition of the forum, alongside Melanie Notkin, founder of the Savvy Auntie website, and Pearse McCabe, CEO of Dragon Rouge America.

For more information or to register to attend the events, please go to Stylus.com/forums.

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