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The Business of Wellbeing

Simplicity Strategies

In reaction to an era of information overload, consumers are stripping away artifice, distraction and complexity to uncover more productive, healthy and rewarding lifestyles. We define new strategies for brands – from 'thin media' to 'buy once' – to support and enhance the consumer desire to nurture their 'best self'.

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Published:
6 May 2016
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