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Trend Reports

Looking Back at 2017...

Throughout the year, we've tracked the 24 themes identified in our 2017: Look Ahead, pulling out key validations that corroborate each one. Here are some edited highlights.

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Updated:
21 Dec 2017
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RELATED REPORTS
2018: Look Ahead - Video Summary
2018: Look Ahead - Video Summary 2018: Look Ahead - Video Summary How can your business thrive in 2018? Our Stylus experts identify the key trends that will impact you in the coming year. In this video we select and present our favourite trend from each industry.   

Featuring:

Chief Creative Officer, Tessa Mansfield 
Head of Consumer Lifestyle, Hayley Ard 
Head of Food, Beverage & Hospitality, Mandy Saven
Consumer Lifestyle Editor, Kate Johnson
Beauty Editor, Lisa Payne
Head of Retail, Katie Baron
Product Design Senior Editor, Dewi Pinatih
Colour & Materials Editor, Lauren Chiu
Head of Media & Marketing, Christian Ward

 

 
Trend Reports
2018: Look Ahead Video Summary
Updated 04 Dec 2017
Instagangs: DIY Designers
Instagangs: DIY Designers Instagangs: DIY Designers These crafty upskillers create in the name of protest, make sustainability look cool and give luxury branding a whole new meaning. Meet the top five designers making their own kind of couture using embellishment, customisation and new methods of personalisation.
Fashion
Fashion Lifestyle
02 Nov 2016
Hershey Taps US Meal Kit Growth
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Food, Beverage & Hospitality
Food & Beverage
28 Oct 2016
Retail x Hospitality: West Elm Goes Glocal with Hotel
Retail x Hospitality: West Elm Goes Glocal with Hotel West Elm: Hotel Retail Goes Glocal Expanding its remit, US homeware brand West Elm will open ten hotels across the USA in 2018, each incorporating elements of design, art, cuisine and crafts relative to its location.  
Retail
Hospitality & Service
20 Oct 2016
Future Beauty
Future Beauty Future Beauty Advances in science and technology have supported tremendous growth in many consumer-facing industries, and beauty is finally beginning to reap similar rewards. This Industry Trend digests the innovations catalysing the beauty industry, and unpacks the beauty consumer’s shifting habits and demanding needs in the digital era. 
Beauty
Future Beauty
05 Sep 2016
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Moleskine’s Café Littéraire Demonstrates Brand Stretch
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Retail
Store Concepts
22 Aug 2016
Sony Life Space UX: Blending Light and Sound
Sony Life Space UX: Blending Light and Sound Sony Life Space UX Life Space UX – Sony's collection of holistic home entertainment products – includes two new wireless speakers that aim to transform living space through harmonised light and sound.
Product Design
Product Innovation
02 Aug 2016
Athleisure Impact
Athleisure Impact Athleisure Impact Huge future growth is still predicted in active and athleisure wear, and the opportunity is there for retailers and brands to reap the benefits. As the major industry players reveal a female focus for the next five years, we explore how this emphasis on women is shaping up alongside other key sales drivers.
Fashion
Fashion Lifestyle
18 Jul 2016
The Gender Agenda
The Gender Agenda The Gender Agenda Gen Z attitudes towards gender and sexuality are considerably more fluid and evolved than those of previous generations – and it’s unlikely they’ll leave those ideas behind as they grow up. Instead, as they enter the workplace, they will influence their older counterparts for the better. We explore the brands and influencers getting behind this change, and look at a future where gender universality is a reality.
Fashion
Fashion Lifestyle
18 Jul 2016
Modest Rising
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Fashion
Fashion Lifestyle
18 Jul 2016
MINI Vision Next 100: Personalised and Shared Mobility
MINI Vision Next 100: Personalised and Shared Mobility MINI Vision Next 100 To honour its parent company BMW's 100-year anniversary, British automaker Mini has unveiled a concept for a shared – yet personalised – future of mobility.
Product Design
Transport
11 Jul 2016
Show RCA 2016: Highlights
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Product Design
Product Innovation
30 Jun 2016
Increased Wellbeing: Personal Air Purifiers
Increased Wellbeing: Personal Air Purifiers Increased Wellbeing: Air Purifiers Awareness of the risks related to air quality is growing, driving a new wave of products that allow health conscious consumers – particularly those in urban cities – to better monitor air pollution.
Product Design
Product Innovation
28 Jun 2016
The Wheelchair Reimagined
The Wheelchair Reimagined The Wheelchair Reimagined The GO Wheelchair, a 3D-printed chair from product design consultancy Layer is aiming to "transform the wheelchair" by putting users at the centre of its design.
Product Design
Product Innovation
27 May 2016
Morgans Hotels' Mindfulness Programming
Morgans Hotels' Mindfulness Programming Morgans Hotels' Mindfulness As explored in our recent report Wandering Wellness, part of the Business of Wellbeing Macro Trend, hospitality brands and travel operators are baking wellbeing into the fabric of their products and services. In particular, key collaborations with likeminded wellness and fitness brands are creating powerful ‘health halos’.
Food, Beverage & Hospitality
Hotels
13 May 2016
Full Spectrum Fitness Retail: Adidas Runbase Berlin
Full Spectrum Fitness Retail: Adidas Runbase Berlin Adidas Berlin: Total Fitness Retail Tapping the booming wellbeing economy – an industry set to generate global sales of $1tn by 2017 (Euromonitor) – Adidas has opened its first “holistic wellbeing centre” in Berlin. The 2,000 sq m running-oriented personal development hub combines shopping, product testing, training, learning and leisure.
Retail
Store Concepts
11 May 2016
The Business of Wellbeing
The Business of Wellbeing The Business of Wellbeing The Business of Wellbeing addresses how wellness has transformed from a consumer need into a commercial driver. We explore this fast-growing sector, where future brand value will depend on supporting consumers' health and wellbeing goals.
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Insight & Innovation
06 May 2016
Beauty 360
Beauty 360 Beauty 360 The pursuit of beauty is grounded in wellness – balancing science-backed, efficacy-driven solutions with more spiritual pathways. From harnessing the transformative powers of sleep and fighting urban pollution, to more mystical journeys into cosmic guidance, Stylus explores wellness attitudes towards beauty, and their catalytic impact on the industry.
Beauty
Insight & Innovation
06 May 2016
Transformative Spaces
Transformative Spaces Transformative Spaces Spatial design moves beyond minimal or playful environments to encourage calmness or vitality. Now, interiors are carefully calibrated and engineered to be intuitive and subtly nuanced in a bid to engender a sense of calm, comfort and synergy in the consumer.  
Colour & Materials
Insight & Innovation
06 May 2016
Westfield x Sanderson Hotel: Virtual In-Room Retail
Westfield x Sanderson Hotel: Virtual In-Room Retail Virtual Tech Elevates Hotel Retail Amplifying the standard guest experience, Westfield Labs – the innovation arm of Australian mall group Westfield – has partnered with London's Sanderson Hotel to trial a virtual reality mirror, allowing residents to shop designer fashion in-room.
Retail
Digital Commerce
29 Apr 2016
The 2016 Consumer Zodiac
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New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me
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Retail
Store Concepts
21 Apr 2016
Gen Z & Gender: Beyond Binaries
Gen Z & Gender: Beyond Binaries Gen Z & Gender: Beyond Binaries US Gen Z consumers (aged 13 to 20) are far more open-minded and permissive than millennials (aged 28 to 34) with respect to issues of gender and sexuality – according to a 2016 study presented by global advertising agency JWT during South by Southwest 2016 in Austin, Texas, on Friday.
Consumer Lifestyle
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15 Mar 2016
Tiny Leaf: Zero-Waste Restaurant
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Food, Beverage & Hospitality
Hospitality & Service
17 Feb 2016
Milk Makeup: Influencer Cool
Milk Makeup: Influencer Cool Milk Makeup: Influencer Cool Creative New York media brand Milk Studios has launched a new skincare and colour cosmetics line targeting young, cool, low-maintenance beauty consumers.   
Beauty
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09 Feb 2016
Yeo Valley’s Food-Waste Yogurt
Yeo Valley’s Food-Waste Yogurt Yeo Valley’s Food-Waste Yogurt British yogurt producer Yeo Valley has launched Left-Yeovers – a special-edition yogurt made from leftover fruit and vegetables that would usually be cast aside. 
Food, Beverage & Hospitality
Product Innovation
05 Feb 2016
Kwambio: On-Demand Manufacture
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Product Design
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02 Feb 2016
International CES 2016
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CES 2016: Colour, Material & Finish
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Consumer Lifestyle
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20 Jan 2016
Packaging Futures 2016-17: Digital
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Product Design
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12 Jan 2016
New Collectives
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Consumer Lifestyle
Consumer Attitudes
11 Jan 2016
Feeding Tomorrow’s Consumers
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Food, Beverage & Hospitality
Insight & Innovation
28 Sep 2015
Digital Nomads
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Consumer Lifestyle
Consumer Attitudes
21 Apr 2015
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