We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Trend Reports

Looking Back at 2017...

Throughout the year, we've tracked the 24 themes identified in our 2017: Look Ahead, pulling out key validations that corroborate each one. Here are some edited highlights.

Share:
Updated:
21 Dec 2017
DOWNLOAD PDF
RELATED REPORTS
2018: Look Ahead - Video Summary
2018: Look Ahead - Video Summary 2018: Look Ahead - Video Summary How can your business thrive in 2018? Our Stylus experts identify the key trends that will impact you in the coming year. In this video we select and present our favourite trend from each industry.   

Featuring:

Chief Creative Officer, Tessa Mansfield 
Head of Consumer Lifestyle, Hayley Ard 
Head of Food, Beverage & Hospitality, Mandy Saven
Consumer Lifestyle Editor, Kate Johnson
Beauty Editor, Lisa Payne
Head of Retail, Katie Baron
Product Design Senior Editor, Dewi Pinatih
Colour & Materials Editor, Lauren Chiu
Head of Media & Marketing, Christian Ward

 

 
Trend Reports
2018: Look Ahead Video Summary
Updated 04 Dec 2017
Instagangs: DIY Designers
Instagangs: DIY Designers Instagangs: DIY Designers These crafty upskillers create in the name of protest, make sustainability look cool and give luxury branding a whole new meaning. Meet the top five designers making their own kind of couture using embellishment, customisation and new methods of personalisation.
Fashion
Fashion Lifestyle
02 Nov 2016
Hershey Taps US Meal Kit Growth
Hershey Taps US Meal Kit Growth Hershey Taps US Meal Kit Growth Seeking a share of the expanding US meal kit market, which is forecast to experience tenfold growth over the next five years globally (Technomic, 2016), The Hershey Company has sealed a deal to bring its branded dessert recipes to consumer kitchens.
Food, Beverage & Hospitality
Food & Beverage
28 Oct 2016
Retail x Hospitality: West Elm Goes Glocal with Hotel
Retail x Hospitality: West Elm Goes Glocal with Hotel West Elm: Hotel Retail Goes Glocal Expanding its remit, US homeware brand West Elm will open ten hotels across the USA in 2018, each incorporating elements of design, art, cuisine and crafts relative to its location.  
Retail
Hospitality & Service
20 Oct 2016
Future Beauty
Future Beauty Future Beauty Advances in science and technology have supported tremendous growth in many consumer-facing industries, and beauty is finally beginning to reap similar rewards. This Industry Trend digests the innovations catalysing the beauty industry, and unpacks the beauty consumer’s shifting habits and demanding needs in the digital era. 
Beauty
Future Beauty
05 Sep 2016
VIEW ALL Reports
Moleskine’s Café Littéraire Demonstrates Brand Stretch
Moleskine’s Café Littéraire Demonstrates Brand Stretch Moleskine Café Shows Brand Stretch Exerting significant brand stretch, Italian notebook manufacturer Moleskine has partnered with the Italian arm of brand consultancy Interbrand to create a ‘café littéraire’ in Milan – a café/art gallery/store conceived as a destination for incubating “interaction, creativity and meditative relaxation”. 
Retail
Store Concepts
22 Aug 2016
Sony Life Space UX: Blending Light and Sound
Sony Life Space UX: Blending Light and Sound Sony Life Space UX Life Space UX – Sony's collection of holistic home entertainment products – includes two new wireless speakers that aim to transform living space through harmonised light and sound.
Product Design
Product Innovation
02 Aug 2016
Athleisure Impact
Athleisure Impact Athleisure Impact Huge future growth is still predicted in active and athleisure wear, and the opportunity is there for retailers and brands to reap the benefits. As the major industry players reveal a female focus for the next five years, we explore how this emphasis on women is shaping up alongside other key sales drivers.
Fashion
Fashion Lifestyle
18 Jul 2016
The Gender Agenda
The Gender Agenda The Gender Agenda Gen Z attitudes towards gender and sexuality are considerably more fluid and evolved than those of previous generations – and it’s unlikely they’ll leave those ideas behind as they grow up. Instead, as they enter the workplace, they will influence their older counterparts for the better. We explore the brands and influencers getting behind this change, and look at a future where gender universality is a reality.
Fashion
Fashion Lifestyle
18 Jul 2016
Modest Rising
Modest Rising Modest Rising The number of women wanting to dress modestly in accordance with their faith is growing around the world – most notably among the Islamic and Jewish communities. United in their desire to be fashionable, these women want to buy apparel that is directly related to mainstream global trends. Right now, this demographic represents one of the biggest untapped opportunities for the fashion industry.
Fashion
Fashion Lifestyle
18 Jul 2016
MINI Vision Next 100: Personalised and Shared Mobility
MINI Vision Next 100: Personalised and Shared Mobility MINI Vision Next 100 To honour its parent company BMW's 100-year anniversary, British automaker Mini has unveiled a concept for a shared – yet personalised – future of mobility.
Product Design
Transport
11 Jul 2016
Show RCA 2016: Highlights
Show RCA 2016: Highlights Show RCA 2016: Highlights From readdressing manufacturing processes and modern dining behaviours, to simplifying our interaction with tech, graduates at this year’s Show RCA at London’s Royal College of Art upheld its reputation as the leading institution for design innovation.
Product Design
Product Innovation
30 Jun 2016
Increased Wellbeing: Personal Air Purifiers
Increased Wellbeing: Personal Air Purifiers Increased Wellbeing: Air Purifiers Awareness of the risks related to air quality is growing, driving a new wave of products that allow health conscious consumers – particularly those in urban cities – to better monitor air pollution.
Product Design
Product Innovation
28 Jun 2016
The Wheelchair Reimagined
The Wheelchair Reimagined The Wheelchair Reimagined The GO Wheelchair, a 3D-printed chair from product design consultancy Layer is aiming to "transform the wheelchair" by putting users at the centre of its design.
Product Design
Product Innovation
27 May 2016
Morgans Hotels' Mindfulness Programming
Morgans Hotels' Mindfulness Programming Morgans Hotels' Mindfulness As explored in our recent report Wandering Wellness, part of the Business of Wellbeing Macro Trend, hospitality brands and travel operators are baking wellbeing into the fabric of their products and services. In particular, key collaborations with likeminded wellness and fitness brands are creating powerful ‘health halos’.
Food, Beverage & Hospitality
Hotels
13 May 2016
Full Spectrum Fitness Retail: Adidas Runbase Berlin
Full Spectrum Fitness Retail: Adidas Runbase Berlin Adidas Berlin: Total Fitness Retail Tapping the booming wellbeing economy – an industry set to generate global sales of $1tn by 2017 (Euromonitor) – Adidas has opened its first “holistic wellbeing centre” in Berlin. The 2,000 sq m running-oriented personal development hub combines shopping, product testing, training, learning and leisure.
Retail
Store Concepts
11 May 2016
The Business of Wellbeing
The Business of Wellbeing The Business of Wellbeing The Business of Wellbeing addresses how wellness has transformed from a consumer need into a commercial driver. We explore this fast-growing sector, where future brand value will depend on supporting consumers' health and wellbeing goals.
Trend Reports
Insight & Innovation
06 May 2016
Beauty 360
Beauty 360 Beauty 360 The pursuit of beauty is grounded in wellness – balancing science-backed, efficacy-driven solutions with more spiritual pathways. From harnessing the transformative powers of sleep and fighting urban pollution, to more mystical journeys into cosmic guidance, Stylus explores wellness attitudes towards beauty, and their catalytic impact on the industry.
Beauty
Insight & Innovation
06 May 2016
Transformative Spaces
Transformative Spaces Transformative Spaces Spatial design moves beyond minimal or playful environments to encourage calmness or vitality. Now, interiors are carefully calibrated and engineered to be intuitive and subtly nuanced in a bid to engender a sense of calm, comfort and synergy in the consumer.  
Colour & Materials
Insight & Innovation
06 May 2016
Westfield x Sanderson Hotel: Virtual In-Room Retail
Westfield x Sanderson Hotel: Virtual In-Room Retail Virtual Tech Elevates Hotel Retail Amplifying the standard guest experience, Westfield Labs – the innovation arm of Australian mall group Westfield – has partnered with London's Sanderson Hotel to trial a virtual reality mirror, allowing residents to shop designer fashion in-room.
Retail
Digital Commerce
29 Apr 2016
The 2016 Consumer Zodiac
The 2016 Consumer Zodiac The 2016 Consumer Zodiac Stylus' infographic shows the year's most influential target consumer groups – the fastest-growing, the ones to watch now.
Stylus
Stylus
27 Apr 2016
New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me
New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me Redefining DIY: Part 1 Changing attitudes towards home improvement – particularly the boomer-led shift from DIY to Do-It-For-Me, and the millennial appetite for rentals and co-steered conceptualisation – are spurring savvy new retail strategies. From skills clinics to tool libraries and a major outsourcing opportunity, we spotlight the most relevant tactics. 
Retail
Store Concepts
21 Apr 2016
Gen Z & Gender: Beyond Binaries
Gen Z & Gender: Beyond Binaries Gen Z & Gender: Beyond Binaries US Gen Z consumers (aged 13 to 20) are far more open-minded and permissive than millennials (aged 28 to 34) with respect to issues of gender and sexuality – according to a 2016 study presented by global advertising agency JWT during South by Southwest 2016 in Austin, Texas, on Friday.
Consumer Lifestyle
Demographics
15 Mar 2016
Tiny Leaf: Zero-Waste Restaurant
Tiny Leaf: Zero-Waste Restaurant Tiny Leaf: Zero-Waste Restaurant Tiny Leaf has become London’s first organic, vegetarian and waste-free restaurant. Edibles are sourced from local suppliers who would otherwise have thrown their leftovers away.
Food, Beverage & Hospitality
Hospitality & Service
17 Feb 2016
Milk Makeup: Influencer Cool
Milk Makeup: Influencer Cool Milk Makeup: Influencer Cool Creative New York media brand Milk Studios has launched a new skincare and colour cosmetics line targeting young, cool, low-maintenance beauty consumers.   
Beauty
Colour Cosmetics
09 Feb 2016
Yeo Valley’s Food-Waste Yogurt
Yeo Valley’s Food-Waste Yogurt Yeo Valley’s Food-Waste Yogurt British yogurt producer Yeo Valley has launched Left-Yeovers – a special-edition yogurt made from leftover fruit and vegetables that would usually be cast aside. 
Food, Beverage & Hospitality
Product Innovation
05 Feb 2016
Kwambio: On-Demand Manufacture
Kwambio: On-Demand Manufacture Kwambio: On-Demand Manufacture Kwambio is an online design platform that uses 3D printing to manufacture on demand – reducing waste caused by unsold stock and enabling consumer customisation.
Product Design
Business & Industry News
02 Feb 2016
International CES 2016
International CES 2016 International CES 2016 Industry leaders and start-ups converged at this year's International CES in Las Vegas to unveil the most promising innovations in consumer electronics – from snackable wellness products and clever kitchens, to truly social electric autos.
Consumer Lifestyle
International CES 2016
20 Jan 2016
CES 2016: Colour, Material & Finish
CES 2016: Colour, Material & Finish CES 2016: Colour, Material & Finish CES provides colour inspiration across industrial design and the latest material innovations. We highlight the latest developments for colour, material and finish, including automotive, electronics and home products.
Consumer Lifestyle
International CES 2016
20 Jan 2016
Packaging Futures 2016-17: Digital
Packaging Futures 2016-17: Digital Packaging Futures: Digital Innovation in smart materials, augmented reality and mobile tech enables product packaging to meet the needs of demanding digital consumers. Packaging can now be personalised, instructional and interactive, enabling brands to forge deeper relationships with customers.
Product Design
Packaging Futures 2016-17
12 Jan 2016
New Collectives
New Collectives New Collectives As consumers prioritise more fluid ways of living, new collectives that promote human connection and serendipitous encounters are coming to the fore – from hacker houses and co-living communities, to collective retreats and co-creation platforms.
Consumer Lifestyle
Consumer Attitudes
11 Jan 2016
Feeding Tomorrow’s Consumers
Feeding Tomorrow’s Consumers Feeding Tomorrow’s Consumers As global populations swell and natural resources dwindle, what will tomorrow’s health-seeking consumers eat? From 3D-printed agar baskets and ‘brusselkale’ to eggs made from fruit peels, Stylus spotlights new foods of the future and emerging technologies tightening the gap between health, nutrition and sustainability.
Food, Beverage & Hospitality
Insight & Innovation
28 Sep 2015
Digital Nomads
Digital Nomads Digital Nomads Demand for co-working communities, luxury hostels and ultra-portable products is spiking as growing numbers of young workers swap the nine-to-five lifestyle for a nomadic freelance career.
Consumer Lifestyle
Consumer Attitudes
21 Apr 2015
About Stylus Terms & Conditions Careers Contact Us
Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS