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Retail
Published: 27 Aug 2015

Adidas: Beta Workspace

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Adidas' HQ in Herzogenaurach.

German sportswear giant Adidas has opened a new office building within its Herzogenaurach headquarters in Bavaria, where it will beta test different workplace concepts on three floors in order to redefine its future working practices.

Referred to as 'The Pitch,' the space will house 300 employees from the company's brand management division. Following a flexible, activity-oriented working format, staff can choose which workplace suits their current task at any given time. For more on this shift towards 'hot-desking' hubs, see The Living Workspace.

The fully open-plan design concept, partly conceived to eliminate hierarchies, features separate zones for focused working and relaxation. Other areas are specially designed for creativity and collaboration, including spacious kitchens to facilitate informal get-togethers and exchanges. User feedback on the space will inform the company's 'MyArena' roll out, where similar designs will be implemented in its regional headquarters across the globe.

Jocelyn Robiot, senior vice-president of brand management, said: "We need a workplace that enables us to collaborate in an open surrounding that sparks new ideas and provides room for creative sessions, both mentally and physically. Our team covers a lot of different job profiles and functions, which makes brand management a meaningful pilot for MyArena across all departments."

For more innovative workplaces, see Directional HQs: Innovation Culture, Innovative HQ: Converse, Boston, Google: Innovation Culture and Kickstarter's Brooklyn HQ. For more on flexible working, see Working Smarter, Workplace of 2040, Wellbeing in the Workplace, NeoCon 2015 and Battling Busyness.

See also Athleisure Engagement Strategies, Adidas Exhibits Superstar History, Sneaker Packaging Trends 2015 and Reservation App Wows Adidas Fans for more on the brand's retail and marketing strategies.

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