Jewellery design and cosmetics collide in German designer Saskia Diez’s collaboration with Berlin-based luxury make-up brand Uslu Airlines. Inspired by colourful jewels, the limited-edition Precious Nails collection delivers a translucent finish – signalling an exciting new nail colour trend.
The three paints are based on rubies from Mozambique, emeralds mined in the Muzo region of Columbia, and sapphires found in Kashmir, India. Each polish is also named after the regions’ local airport codes: the red is called BEW (Beira Airport), while the green is BGO (Bogota Airport) and the blue is IXJ (Jammu Airport).
Diez’s thin formulation creates a sheer finish similar to that of the gems themselves – an emerging trend that bucks the market’s current obsession with bold, opaque and matte colour (see S/S 18 Women’s: Nails). The launch also reflects the increasing consumer interest in gemstones – 10.3mn carats of ruby were produced in 2016, compared to 8.4mn carats the year before (GIA, 2016).
Only 100 units of this collection have been made available – playing on the messages of rarity and luxury conveyed by the jewel-inspired theme. In addition, the polishes also come with a selection of stick-on nail sequins made of 19ct rose gold – helping to redefine consumer expectations of luxury materials and mass-market beauty product. See The New Rules of Luxury for further cross-category developments.