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The Brief
Published: 26 Jul 2016

Pink Peony: Hero Ingredient

Fresh's Brightening Peony range

The pink peony is the hero ingredient of summer 2016, as fragrance and cosmetics brands harness its fresh floral scent and rich antioxidant, brightening properties.

The pink peony’s fragrance is currently providing consumers with a zingier, less peppery alternative to rose, another cyclically popular beauty fragrance note. Italian perfumer Acqua di Parma launched its new Peonia collection in July 2016, combining peony, raspberry, and patchouli in a fragrance and body cream set. Similarly, British brand Bronnley’s July 2016 Pink Peony & Rhubarb collection of bath and body products is fragranced with peony, red apple, rhubarb, jasmine and gardenia.

The ingredient’s scent isn’t its only draw. The Paeonia Albiflora root extract is used in traditional Chinese medicine for its soothing and anti-inflammatory properties. Its high content of naturally occurring plant polyphenols (known as tannins) is also known to promote skin illumination and protection from environmental aggressors.

Capitalising on these natural skin benefits, US brands Fresh and The Estée Edit – Estée Lauder’s millennial-targeted sub-brand – have included peony in products intended to brighten and illuminate skin. Fresh launched its Brightening Moisture Face Cream and Spot Correcting Brightening Essence in April 2016, while in May 2016 The Estée Edit released its Skin Glowing Balm Make up and Brightening Eye Balm, both formulated with pink peony and soothing cucumber and apple.

For more on brands touting brightening beauty products, see Brightening Beauty Buzz.