One in three UK internet users has consciously limited the amount of time they spend online to cut down on digital distraction, according to an August 2016 study by British telecommunications watchdog Ofcom.
The study reveals that Britons aged 16 to 24 are the group most likely to take a ‘digital detox’ from the internet to regain control over the time they spend on tech devices. Other highlights include:
- Welcome Break: Most ‘digital detoxers’ enjoy a break from technology – a third (33%) said a break made them feel more productive, and over a quarter (27%) agreed that it was a liberating experience. Fewer respondents reported negative views, though 15% said they felt lost and 8% felt anxious without the internet.
- Offline Holidays: UK consumers are looking to spend holidays away from digital distractions, with 16% choosing accommodation with no wi-fi access. Another 9% reported that they purposefully went on holiday to a region with no connectivity whatsoever.
- Digital Parenting: Parents are taking a keen interest in the amount of time their children spend online, with 61% of teens who use an internet-connected device reporting that they have had their internet usage restricted, their device taken away or have been ‘digitally grounded’.
For more on the parenting trends emerging within a digital context, see Decoding Digital Parents. To discover how brands are responding to the growing sense of technological overwhelm, see Distracted Consumers and LDF 2015: Lifestyle Trends.