Chilli-Based Energy Drink
Swedish drinks company Caliente has launched a line of natural energy juice drinks featuring chilli extract, which provides a robust energy boost. Chilli is also known to provide antioxidant vitamins such as A and C and is said to lower blood-sugar levels.
The new organic line is made from natural ingredients and free from artificial additives and preservatives. It is available in two flavour combinations; lime ginger, chilli and cranberry, and pomegranate and chilli.
While traditional energy drinks continue to retain a firm fan base, new formats that encompass clean, green and hard-hitting ingredients are resonating with consumers searching for products that align with their health and wellbeing goals. For more on the rise of clean energy drinks, see The New Energy Drink, part of our New Food Frontiers Industry Trend.
For more on product categories that are being given a healthy twist, see Healthification of Fast Food and Healthy Indulgence. Meanwhile, Extreme Ingredients tracks the surprising additions being incorporated into traditional product categories – a key strategy in attracting food-savvy consumer audiences looking for new taste experiences.