In 2040, workers will be "workplace consumers" who are totally in control of where, how and when they work, according to Smart Workplace 2040 – a new report by tech multinational Johnson Controls.
The report envisages a day in the life of Nina, a digital native and mother of two who grew up in a society where entrepreneurship is the norm. Nina places a premium on individual wellbeing, choice and fluidity. She believes work is something you do, not somewhere you commute to.
Nina lives in a smart home – her main workplace – that automatically adjusts light, temperature and other variables according to her family's bio-health indicators. Her working patterns are not fixed around places or timetables: she flits between an environmentally friendly campus and a "trophy workplace", where she can network in a highly experiential environment.
The report offers a number of future insights for brands and employers.