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fashion & Beauty - Womenswear

Cinematic S/S 2013 Womenswear

Thirtysomething-plus consumers appreciate the authentic values of heritage and history. While they embrace the digital age, they believe new technology should be balanced with a slower, more traditional take on life, reflecting age-old crafts and modes of living. Drawing on the Slow Food movement, these consumers are seeking richer narratives and more enduring values. There is a touch of nostalgia in their outlook on life, ranging from their enthusiasm for industrial archaeology, through to their conviction that skillsets acquired over decades or even centuries should be preserved.

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Published:
1 Dec 2011
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