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Published: 17 Jul 2012

Nintendo Land


Japanese gaming giant Nintendo showcased its latest game, a virtual theme park called Nintendo Land, at the E3 computer and video games expo in Los Angeles earlier this month. The game was designed to show off the engaging capabilities of Nintendo’s new Wii U GamePads.

The new GamePad console strives to provide a more interactive element to video games with touchpad and computer-like capabilities. It allows users to immerse themselves in games by providing different viewpoints, sound effects and vibrations during particularly intense gamer interactions. “The GamePad doesn’t just introduce a new type of game play, it redefines an entire dynamic,” said the president of American Nintendo Reggie Fils Aime.

As well as letting Wii fans test out the new GamePads, Nintendo Land also allows users to socially connect to other players around the world through its ‘Miiverse’, providing a more global connection.

Nintendo is at the forefront of gaming technology. Its drive to fuse social media with its latest endeavours suggests how building virtual, social worlds that fans can interact with will shape the future gaming landscape. The company hopes to launch Nintendo Land alongside the GamePads in time for the holiday season.

For more in-depth analysis see our report on The Future of Social Gaming