We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 8 Mar 2019

Soho House Reinvents the Roadside Hospitality Experience

Extra
Mollie's

Putting a new luxe spin on the traditional roadside hotel, UK-based global hotel and members club brand Soho House has opened the first of a series of affordable hospitality spaces next to the motorway in Oxfordshire, in the United Kingdom.

Mollie's Motel & Diner, inspired by 1950s Americana culture, is a motel, diner and drive-through, complete with a general store and a co-working space and is located close to the company's iconic Soho Farmhouse property.

The motel's 79 rooms, including its interconnected family and bunk-bed options, feature luxury touches associated with the brand, such as toiletries from Soho House's spa brand Cowshed as well as Egyptian cotton sheets and rainforest showers heads.

Guests can make reservations, check in and out, order room service and access keyless room entry via an app. Rooms cost will initially cost £50 per night and will go up to £75.

Soho House founder Nick Jones said: "It's been a long-standing passion project of mine to have a go at reinventing the British roadside experience. . . . [M]y aim with the first Mollie's Motel & Diner is to offer affordable style for everyone to eat, drink and sleep over."

Alongside elevating the tired reputation of the motorway service pit-stop, this development is a sign that private membership organisations are beginning to diversify their offerings in order to compete in what is becoming an increasingly crowded market.

Read more on developments in the private members club space, see The Ned: Tiered Hospitality & Feminist Design and Luxury Travel Developments: ILTM Cannes 2017.

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS