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Media & Marketing

Q&A: Saatchi & Saatchi CEO on ‘Start-up Thinking’

Kevin Roberts, the worldwide chief executive of global advertising agency Saatchi & Saatchi, coined the term “Lovemarks” to describe brands that inspire “loyalty beyond reason”. Stylus talked to him about the lessons brands can learn from the start-up sector.

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Published:
21 Mar 2013
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