The status quo is in a spin. Audiences are not just fragmenting: they're flip-flopping between identities, multiplying their selves and revolving through changing core beliefs. Here we explore how and why consumers are becoming more erratic, and what brands should do about it.
Consumers in Chaos
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Welcome to Stylus – your window to tomorrow’s most exciting opportunities.
By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.