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Media & Marketing

Capturing Cord-Cutters: Advertising Week New York 2017

How can brands engage and entertain distracted audiences? Marketers at Advertising Week New York (September 25-29) advocated for immersive and long-form formats – from VR to brand-sponsored documentaries – and explored the potential of new platforms like smart speakers and driverless cars.

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Published:
12 Oct 2017
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