Hopping onto the ‘New Year, New You’ bandwagon with a subtly activist stance (a perspective that chimes with our Currency of Dissent Macro Trend), two British retailers are remit-pushing with proprietary London summits.
- Lush’s Eco Summit: Natural beauty brand Lush is staging a free Lush Summit (February 8-9) inviting campaigners and fans alike to celebrate mutual eco-ethical interests. The agenda will include presentations from international speakers, charities and grassroots organisations (all still TBC).
It’s organised by Soapbox– an interestingly under-the-radar arm of Lush dedicated to exploring social and environmental issues via content hosted on its website (there is no Soapbox tab on Lush’s site – only those in the know are aware of its existence). The Summit will be broadcast live via both Soapbox and Lush TV, the brand’s content hub. See also Brands Take a Stand and Retail’s Elastic Brands.
- Topshop’s Self-Improvement Expo: Fashion retailer Topshop is hosting a New Year Goals festival (January 26-29) in its London flagship – a series of health, wellness and new skills events run by locals. These include early morning yoga by Secret Yoga Club; workshops hosted by knitting brand Wool and the Gang and skills collective TheIndytute; talks from female entrepreneurs such as Phoebe Lovatt, founder of gym empire Frame; and goal-setting sessions with The Working Women’s Club – a women-only networking society. See also Feminism-Fuelled Retail. Tickets cost £5 ($6.27), redeemable against purchases.
The theme of retailers becoming enablers is also explored in B2C Retail Trade Show Trend, Active Flagships and The Supportive Sell.
See also: Stores Tap January Wellness Surge.