We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 30 Jan 2017

Activist Attitudes: Retail Brands Stage Own Summits

Extra
Topshop

Hopping onto the ‘New Year, New You’ bandwagon with a subtly activist stance (a perspective that chimes with our Currency of Dissent Macro Trend), two British retailers are remit-pushing with proprietary London summits.

  • Lush’s Eco Summit: Natural beauty brand Lush is staging a free Lush Summit (February 8-9) inviting campaigners and fans alike to celebrate mutual eco-ethical interests. The agenda will include presentations from international speakers, charities and grassroots organisations (all still TBC).

    It’s organised by Soapbox– an interestingly under-the-radar arm of Lush dedicated to exploring social and environmental issues via content hosted on its website (there is no Soapbox tab on Lush’s site – only those in the know are aware of its existence). The Summit will be broadcast live via both Soapbox and Lush TV, the brand’s content hub. See also Brands Take a Stand and Retail’s Elastic Brands.
  • Topshop’s Self-Improvement Expo: Fashion retailer Topshop is hosting a New Year Goals festival (January 26-29) in its London flagship – a series of health, wellness and new skills events run by locals. These include early morning yoga by Secret Yoga Club; workshops hosted by knitting brand Wool and the Gang and skills collective TheIndytute; talks from female entrepreneurs such as Phoebe Lovatt, founder of gym empire Frame; and goal-setting sessions with The Working Women’s Club – a women-only networking society. See also Feminism-Fuelled Retail. Tickets cost £5 ($6.27), redeemable against purchases.

The theme of retailers becoming enablers is also explored in B2C Retail Trade Show Trend, Active Flagships and The Supportive Sell.

See also: Stores Tap January Wellness Surge

RELATED REPORTS
VIEW ALL Reports
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS